Hear the story of 7Up.com’s launch in March Madness 1996. My guest on today’s program created the original 7up.com website when he was in his early 20s working at an advertising agency. Archie Smart was fresh out of school when he pitched the soda maker on a campaign to drive people to 7up.com during March […]

Post link: 7Up and March Madness – DNW Podcast #228

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