While managing a full-time career as a professional magician, entertainer, and working the fairs, Will Roya started his side hustle selling items on eBay, and magic tricks off his own website. Business was good! But things really took off when he launched and focused on, playingcarddecks.com

Seriously, who better to sell playing cards than a magician, right?? Will’s story provides pragmatic, thoughtful, and lucrative $$$ advice on how to build a successful side hustle. Home base for Will is Las Vegas Nevada, where today he owns the office and warehouse that allows him to offer customers over 2500 unique products (mostly playing cards, of course.)

It was interesting to learn the real reason behind his interest in backing over 350 Kickstarter projects.

Be sure to catch the “Takeaways” at the end where I’ll tell you the quickest and most efficient way to immerse yourself in a new industry, and how to make the idea of earning $1M per year…look small!

What You’ll Hear:

02:20 The playing card community & the Kickstarter influence

04:20 The beginning of Will’s career as a magician

07:17 The 2008 recession caused Will to change his hustle

08:55 Selling in person, online, wholesale, retail? Depends on the product

09:22 When it’s okay for a magician to reveal how the trick works

12:06 Success with proof of concept - playingcarddecks.com

12:58 First major test - Black Friday sales

13:45 Inventory - The more you have, the more you’ll sell

14:55 Will’s superpower!

15:45 The value of being a backer in Kickstarter projects

16:28 The Pip Box Club, a subscription service

17:28 A new product may require you reach out to a different market

18:09 Pandemic sales

18:33 Staffing….includes family!

20:58 Have the end goal in mind. Break down the $1 million.

21:48 Will’s goal achievement map

22:25 Where to spend your time? Take a look at what gives you the best ROI.

23:26 Keep the focus on your golden goose

2 Key Takeaways

24:11 One of the quickest ways to learn about an industry

25:03 The benefit of having the end goal in mind

25:03 Making $1 million look small-er

25:41 Linking your big vision to your daily tasks

26:06 A brilliant definition of “discipline”

How To Find Will Roya:

• Play Card Decks website
• Instagram 
• Facebook
• Youtube

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• Email

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