Leaders Of The West

8. How to Inspire a Team with Arizona Ridge Riders Coach Colby Yates


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On today’s episode, I’m joined by Colby Yates. We talk about the adjustment from competing as individuals vs. as a team, nourishing relationships with your teammates, and navigating both character traits and skills of each teammate.

Colby Yates is no stranger to competing on bull riding’s biggest stages. Throughout his 10-year professional career, Yates made five appearances at the PBR World Finals, qualified for the National Finals Rodeo, was crowned the 2011 Iron Cowboy Champion, and currently is the Co-Coach for the Arizona Ridge Riders, one of the inaugural teams of the PBR Teams. Aside from multiple event titles in his career, Yates also etched his name in the history books, setting two NFR round scoring records, which he still holds today. As both an ambassador and mentor, he has dedicated much of his life to helping develop well-rounded bull riders both on and off the dirt as well as being an advocate for current and future bull riders in his role as a rider representative on the PBR competition committee. In addition to coaching the Ridge Riders, he also serves as an on-air host and analyst for The American Rodeo and Teton Ridge+. 

Resources & Links:

  • Western Sports Foundation
  • Get our FREE resource for Writing a Strong Job Description
  • Get our FREE resource for Making the Most of Your Internship
  • Email us at [email protected]
  • Join the Of The West Email List
  • List your jobs on Of The West


    Connect with Colby:

    • Follow on Instagram @colbyyates and @arizonaridgeriders
    • Check out the PBR website

    • Connect with Jessie:

      • Follow on Instagram @ofthewest.co and @mrsjjarv
      • Follow on Facebook @jobsofthewest
      • Check out the Of The West website

      • Be sure to subscribe/follow the show so you never miss an episode! 

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        Leaders Of The WestBy Jessie Jarvis

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