Just like you can’t rap without dropping a beat, you can’t succeed in digital without an up-to-date knowledge of search engine marketing (SEM). <a href="https://www.linkedin.com/in/jeffsteblea/" target="_blank">Jeff Steblea</a>, director of sales for Eruptr, offers tips to supplement your organic efforts and describes the current landscape of paid search. Learn how to use the voice of healthcare consumers and what your target impression share should be. All that, plus how to handle Google’s recent elimination of ad position and what has replaced it.Thanks to <a href="https://www.xpressdocs.com/enterprise/who-we-serve/healthcare/" target="_blank">Xpressdocs</a>, <a href="http://ulteradigital.com/" target="_blank">Ultera Digital</a>, and the Podcast.Healthcare Network for helping us spread the awesome, yo! <hr> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Just like you can’t rap without dropping a beat, you can’t succeed in digital without an up-to-date knowledge of search engine marketing (SEM). Jeff Steblea, director of sales for Eruptr, offers tips to supplement your organic efforts and describes the current landscape of paid search. Learn how to use the voice of healthcare consumers and what your target impression share should be. All that, plus how to handle Google’s recent elimination of ad position and what has replaced it. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Just like you can’t rap without dropping a beat, you can’t succeed in digital without an up-to-date knowledge of search engine marketing (SEM). <a href="https://www.linkedin.com/in/jeffsteblea/" rel="noopener noreferrer">Jeff Steblea</a>, director of sales for Eruptr, offers tips to supplement your organic efforts and describes the current landscape of paid search. Learn how to use the voice of healthcare consumers and what your target impression share should be. All that, plus how to handle Google’s recent elimination of ad position and what has replaced it.Thanks to&nbsp;<a href="https://www.xpressdocs.com/enterprise/who-we-serve/healthcare/" rel="noopener noreferrer">Xpressdocs</a>,&nbsp;<a href="http://ulteradigital.com/" rel="noopener noreferrer">Ultera Digital</a>, and the Podcast.Healthcare Network for helping us spread the awesome, yo! See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for privacy and opt-out information.See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

80 – SEM: What’s the State of the State?

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

Business

Health & Fitness

Marketing

Management

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.  Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.  It's more than a show; it's a mission.  Topics for 2026:  Connected fitness  GLP-1's / weight loss  Wearables Longevity and diagnostics  Food as medicine / nutrition  Preventive health and wellness  Digital Front Door  Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health  Digital health and consumer brands making waves and new entrants making a splash  Topics not covered:  Clinical leadership  Cybersecurity  Health information management  Interoperability  Revenue cycle 

<a href="https://healthcarerap.com/" rel="noopener noreferrer"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

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80 – SEM: What’s the State of the State?

80 – SEM: What’s the State of the State?

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