The Pursuit of Scrappiness

800M Downloads, $100M Revenue: How a Bootstrapped Lithuanian Game Studio Won Big — Lessons in Gamification, A/B Testing & Standing Out in Hyper-Competitive Market w/ Ada Mockute Jaime (Nordcurrent). Ep 197

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Ada Mockutė Jaime is the Chief Marketing Officer at Nordcurrent, the largest game developer and publisher from the Baltics. With over 800 million game downloads worldwide and a portfolio of hit mobile titles like Cooking Fever and Airplane Chefs, Nordcurrent has become a global gaming powerhouse—all while remaining completely bootstrapped. 

On this episode we talk about:

  • How Nordcurrent scaled into a global gaming giant without any external funding, driven by adaptability and long-term thinking.
  • What goes into launching a mobile game, from market research to year-long development and brutal early-stage testing.
  • How Nordcurrent uses TikTok, player feedback, and grassroots engagement to fuel virality and loyalty.
  • Ada’s take on why most non-gaming apps miss the mark with gamification and what truly makes engagement work.
  • The business model behind mobile games, balancing in-app purchases, ad revenue, and player churn.
  • Lessons other businesses can take from gaming: A/B testing culture, creative iteration, and building around user psychology.

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Find all episodes on >  https://www.pursuitofscrappiness.co/

Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTA

Connect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/

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