In this week's episode, wedding business coaches Katie and Roxy discuss the importance of diversifying income in the wedding industry through new services, workshops, courses and affiliate programs.

They share personal anecdotes, offer advice on marketing strategies, and emphasise the need to understand audience needs.

The conversation ranges from the festive activities such as Christmas shopping and the joy of children still believing in Santa, to the serious business of building a more resilient business model.

They also suggest monitoring performance with Google Analytics and chat about the usefulness of email marketing platforms like Flodesk.

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