Tron Jordheim is a Business Consultant, Self Storage Innovator, and Sales, Marketing, Management Mentor. He's a Call Center Guru, Speaker, Podcaster, Founder of the Self Storage Hawai'i un-Conference. He has a long track record of sales, marketing, management, and contact center innovations. He is the Managing Partner of www.selfstoragestrategies.com, a joint venture with Store Here, an innovative self-storage company with its own call center, that owns and operates sites, and manages for others. They consult on all facets of acquisitions and operations and help companies set up call centers, sales, and marketing programs, and develop their people. They advise on new projects, lead implementations, and fine-tune operations. They buy self-storage sites, too. On today's podcast... 02:40 – Getting to know Tron Jordheim 05:26 - How did he get into the Self Storage industry 07:23 – About Self Storage Call Center 10:47 - What Tron enjoys talking about the most 11:34 - The biggest mistake he sees people make in their sales process 12:11 - Self Storage Consultant Consultancy 15:27 – About Self Storage Strategies Clients 16:39 - Mistake that Store Owners make 23:32 - Advertisement recommendation for self-storage facilities 25:43 - Offers that Tron recommends 29:40 - Key Performance Indicators he looks at 31:55 - A bit of advice to Self Storage owners 34:22 - The biggest lesson that Tron had learnt in the self-storage industry 39:05 – Quick Fire Round – Five Questions for Fun Book Mentioned: Outliers: The Story of Success by Malcolm Gladwell - https://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017930​