Emma and Will are joined by cycling influencer and ultra cyclist Liam Yates. Social media has taken over the world, and Liam is all too aware of this, with his sizeable and growing 20k + Instagram following. He talks about how social media has impacted his life, why he posts what he does, and how he finds a balance among it all. He also chats about the pressures of coming from a cycling family and the enjoyment he gets from riding super long distances in super remote places. Gravel taste buds are sure to be tingled.

Interview starts at 6:06.

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Subscribe at: store.cyclist.co.uk/cycpod

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This episode is supported by H.V.M.N, the creators of Ketone-IQ.

We hear a lot about ketones in the pro peloton, but what are they?

According to the experts H.V.M.N, ketones are a natural source of fuel for your body. When stored carbs are depleted, your body starts to convert fat into ketones. Studies show that ketones are 28% more efficient than glucose, making them a super-efficient fuel source for the brain and the body.

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Developed alongside the U.S. military, Ketone-IQ is one of the most powerful ketone supplements on the market. It’s designed to elevate your ketone levels for up to 4 hours – much longer than other products. Plus, it’s vegan, caffeine free, and compliant with the World Anti-Doping Agency’s guidelines. That’s a major win for athletes.

Ketone-IQ Shots are the best way to get your ketones on the go. They’re portable, convenient, and fit perfectly in your pocket during a ride or a race.

You can save 30% on Ketone-IQ using the promo code CYCLIST at  https://hvmn.com/CYCLIST

To learn more about achieving your ultimate metabolic potential, subscribe to H.V.M.N’s podcast 'Health Via Modern Nutrition with Dr. Latt Mansor' on iTunes, Spotify, and YouTube. See hvmn.com for more details

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