<p>Tom Otton is Managing Partner at Create Media Group, a full-service digital communications agency with offices in Dubai and Abu Dhabi. In this episode, Tom and I discuss the impact of Covid-19 on the SME sector In the Middle East. Tom shares his expert advice on how brands can enhance their communications strategy during a pandemic, how organizations can add value to their community, and ways of giving back in times of crisis.</p>

Tom Otton is Managing Partner at Create Media Group, a full-service digital communications agency with offices in Dubai and Abu Dhabi. In this episode, Tom and I discuss the impact of Covid-19 on the SME sector In the Middle East. Tom shares his expert advice on how brands can enhance their communications strategy during a pandemic, how organizations can add value to their community, and ways of giving back in times of crisis.

#85: Tom Otton on Adapting Your Marketing Plan During A Pandemic | Coronavirus Impact In The Business Community

Formerly the Unscripted Podcast with Spencer Lodge

Join Spencer Lodge as he connects with the most fascinating personalities in Dubai. A city that rose from the desert sands to become one of the most ambitious, innovative and inspiring places on Earth. Behind its glittering skyline are people with stories just as extraordinary - pioneers, dreamers and doers who dared to turn bold visions into reality.

Made in Dubai is where those stories are told. Hosted by Spencer Lodge, each episode is a front-row seat to conversations with the people shaping the UAE's future — from business leaders and record-breakers to cultural icons and creative disruptors.

But this isn't just about their success. It's about the journey - the risks they took, the challenges they faced and the moments that defined them. It's about the unique magic of Dubai: a place where ambition meets opportunity, where cultures from around the world collide to create something truly special and where anything feels possible.

Whether you're an entrepreneur searching for your next big move, someone curious about life in the UAE or simply in need of inspiration, Made in Dubai is your invitation to step inside this vibrant city and meet the people who make it remarkable.

If it was made in Dubai, you'll hear it here.

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Formerly the Unscripted Podcast with Spencer Lodge Join Spencer Lodge as he connects with the most fascinating personalities in Dubai. A city that rose from the desert sands to become one of the most ambitious, innovative and inspiring places on Earth. Behind its glittering skyline are people with stories just as extraordinary - pioneers, dreamers and doers who dared to turn bold visions into reality. Made in Dubai is where those stories are told. Hosted by Spencer Lodge, each episode is a front-row seat to conversations with the people shaping the UAE's future — from business leaders and record-breakers to cultural icons and creative disruptors. But this isn't just about their success. It's about the journey - the risks they took, the challenges they faced and the moments that defined them. It's about the unique magic of Dubai: a place where ambition meets opportunity, where cultures from around the world collide to create something truly special and where anything feels possible. Whether you're an entrepreneur searching for your next big move, someone curious about life in the UAE or simply in need of inspiration, Made in Dubai is your invitation to step inside this vibrant city and meet the people who make it remarkable. If it was made in Dubai, you'll hear it here.

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#85: Tom Otton on Adapting Your Marketing Plan During A Pandemic | Coronavirus Impact In The Business Community

#85: Tom Otton on Adapting Your Marketing Plan During A Pandemic | Coronavirus Impact In The Business Community

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