In this episode Clark talks about Consistency Theory. Our brains work very hard to align expectation and reality. Good experiences become self-fulfilling prophecies. What happens when the difference between expectation are too great for the brain to align them? Clark talks about how our donors react when expectation and reality don't align -- and what to do about it. 
Have a question? Email Clark at clark@majorgiftsfundraiser.com

In this episode Clark talks about Consistency Theory. Our brains work very hard to align expectation and reality. Good experiences become self-fulfilling prophecies. What happens when the difference between expectation are too great for the brain to align them? Clark talks about how our donors react when expectation and reality don't align -- and what to do about it. Have a question? Email Clark at clark@majorgiftsfundraiser.com

In this episode Clark talks about Consistency Theory. Our brains work very hard to align expectation and reality. Good experiences become self-fulfilling prophecies. What happens when the difference between expectation are too great for the brain to align them? Clark talks about how our donors react when expectation and reality don't align -- and what to do about it.&nbsp;
Have a question? Email Clark at clark@majorgiftsfundraiser.com

#86: Consistency Theory and why there's no such thing as underperforming donors

This is the podcast for development professionals who are serious about raising major gifts without burning out. Hosted by Clark Vandeventer—fundraising coach, endurance athlete, and founder of Major Gifts Fundraiser—each episode offers practical wisdom, encouragement, and strategies to help you deepen donor relationships, elevate your impact, and thrive in your calling.

From stewardship systems to in-person asks, from donor travel to daily habits, Clark blends real-life stories, timeless fundraising principles, and a refreshing dose

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This is the podcast for development professionals who are serious about raising major gifts without burning out. Hosted by Clark Vandeventer—fundraising coach, endurance athlete, and founder of Major Gifts Fundraiser—each episode offers practical wisdom, encouragement, and strategies to help you deepen donor relationships, elevate your impact, and thrive in your calling. From stewardship systems to in-person asks, from donor travel to daily habits, Clark blends real-life stories, timeless fundraising principles, and a refreshing dose

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#86: Consistency Theory and why there's no such thing as underperforming donors

#86: Consistency Theory and why there's no such thing as underperforming donors

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