Fast casual must diversify in order to stay afloat after the delivery bubble bursts, according to Sam Nazarian, CEO of C3, the company behind Umami Burger, Krispy Rice and Sam’s Crispy Chicken. During Covid, Sam’s virtual restaurant company – a subsidiary of sbe – jumped from $20 billion to $40 billion in online sales. Now faced with the reality of a reopening economy, C3 is aggressively diversifying through the rapid development and expansion of virtual restaurant brands, the opening of over 300 ghost kitchens and digital food halls, and the introduction of a proprietary delivery app launching in 2021.

Guest: Sam Nazarian, CEO - C3
C3 sbe Website ➜ https://t2m.io/C3sbe​

#GhostKitchens​ #VirtualRestaurants​ #FoodDelivery​
~CEO Sam Nazarian interview | Focusing on Virtual Restaurant Brands & Ghost Kitchens~
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