Kate and Kristin speak with Kathleen Schmidt, an industry veteran with years of experience in editing, publishing, marketing and public relations and now author of the newsletter Publishing Confidential. Kathleen shares her extensive career path, what her focus is as a freelancer and the origins of her newsletter along with what keeps her writing. She talks about the differences between marketing and PR, her dedication to an author centric approach and walks listeners through a hypothetical scenario of book promotion. Finally, she discusses what authors should focus on, thoughts on Authors Equity, the idea of a digital surrogate and her current course offerings dedicating to help author demystify their publishing experience. - Please excuse the audio quality in this one!

Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea Nguyen

Editor: Abby Cerquitella

Mentions

Kathleen Schmidt

• Public Relations Consulting
• Publishing Confidential Newsletter
• Publishing Confidential University

"Book Publishing is Broken" post

"Why Authors Equity Will Work" post

Episode 31: Catch an Agent's Attention with Sally Ekus

grossypelosi

The Department of Salad Substack

Authors Equity

Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the show