Iradj Boroumand is the Head of eCommerce Europe at SC Johnson, a family company and one of the global leaders in home care. With a wealth of experience in digital, Iradj spoke to us about:

• The current eCommerce scenario for FMCG in Europe
• Media Mix Measurement & Path to Conversion
• Measuring every touchpoint with consumers
• Retail Media Management for Consumer Goods Companies

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Iradj's prior appearence on the show:

• Apple Podcasts
• Spotify