We're continuing National Bourbon Heritage Month with a relatively new Kentucky distillery. This week, it's New Riff Distillery, which claims to put "A New Riff on an Old Tradition". We are joined by Jay Erisman, vice-president of strategic development and co-founder of the distillery in Newport, Kentucky. We discuss the meaning of "New Riff", the brand's focus on bottled in bond whiskey, and what makes New Riff different. We also dive into some of the more technical distillation, fermentation, aging, and bottling techniques used by New Riff to produce their bourbons and rye whiskies. 

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Cheers,
Scott, Michael & Jake
The Bourbon Lens

About Jay:

Jay Erisman is vice-president of strategic development and co-founder of New Riff Distilling. A home brewer who became a fine spirits expert and then a self-taught distiller, Erisman is nicknamed New Riff's "chief blender and palate." He focuses on grains and raw ingredients, cooperage, aging strategies, product development and regulatory compliance. An expert in pot still distillation, Erisman also spearheads the distillery's gins. Previously, Erisman served as fine spirits manager at The Party Source.

Links:

• https://newriffdistilling.com/
• https://newriffdistilling.com/about/story/
• https://www.whiskyadvocate.com/jay-erisman-combining-bourbons-highest-quality-standards-with-an-inventive-approach/  
• https://www.drinkmemag.com/distill-my-heart-new-riff-is-re-defining-kentucky-bourbon

photo credit: New Riff Distilling