Good morning, Store Nation!  

Welcome back to the Hacking Self Storage podcast.  

Today, I’m breaking down exactly how much I spend on marketing across all six of my sites, and what percentage of revenue that works out to.  

You’ll hear why mature sites spend less, how economies of scale play a big role, and the ideal ad spend percentage you should aim for once your site is established.  

Hope this helps you see where your own marketing budget stands.  

Give it a listen!

 

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