I met Ambre at the infamous pre-Bar Convent Berlin networking hosted by Thorsten Husmann a couple of years ago, and learned she had just founded the first woman-owned tequila brand in the Netherlands, Lala.
Ambre is fascinating: a wellness guru but not woo-woo (very likely due to her no-nonsense Dutch upbringing) who came to love great tequila after living and teaching fancy yoga classes in Williamsburg (of course!) Brooklyn, she got the idea for Lala after avocado toast brunch and many a glass of good tequila, and she  now lives and runs the company from Amsterdam.
We had a great chat, covering the CRT controversy around tequila additive labelling, Uncle Nearest whiskey founder Fawn Weaver's baffling Instagram posts on the same topic, grappling with the realities of establishing an all-female supply chain, why I should become a full-time transatlantic Casamigos smuggler, the role of assholes in the workplace, the poverty tourism of trade visitors to mezcal and tequila distilleries, and how to decompress after Athens Bar Show!

Enjoy!

Ambre on IG: https://www.instagram.com/ambrevandeberg/?hl=en
Ambre's website: https://www.ambrevandeberg.com/
Lala Tequila on IG: https://www.instagram.com/drinkelala?igsh=MWNkaGJwb2d6aXI5cw==
Lala Tequila website: https://www.lalatequila.com/

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Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected]

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