Daniel catches up with Candice Meisels, Founder of Candice PR. After heading the PR at Disney, managing multiple European countries from their Headquarters in London, Candice moved to Australia and started her own PR business, catering specifically to small businesses and SMEs.

Daniel and Candice speak about what PR actually entails, ways to get your brand out there without spending money on ads and share some invaluable PR tricks and tools every entrepreneur should add to their arsenal.