Social Media is an inescapable and vitally important channel through which to reach and connect with your customers. With the right mixture of content and posts, you might see great results in a short space of time but it’s important to remember that Social Media is not a sales strategy, but just one device in your selling toolkit. In episode 9 of The Resilient Retail Game Plan, I go over the approaches, challenges, and benefits of using social media to sell your creative products. We’ll look at how to take the feeling of sleaze out of selling by changing our mindset around sales; we’ll further identify our ideal customers by working out where and who they spend their time with online, and I’ll give you a breakdown of how fostering deeper connections with and providing value to your customer base through a balance of different content and posts will help promote your brand and sell your products.

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