There’s been a lot of chatter about GDPR, a new law that is being implemented by the European Union around privacy of data. GDPR is what led to a great number of emails flooding your and my email inboxes about updated privacy policies. As one email I received said, “We aim to be fair, open and honest about who we are and what we are going to do with the personal data we collect.” Let’s face it. We never believed such declarations anyway. The existence of Cambridge Analytica is proof that data privacy is a myth. Even so, the EU is, ostensibly, making a valiant attempt at privacy.

So what on earth is GDPR and why are all these newsletters flipping out about it? That’s what we will find out on today’s deep dive. My name is Rakesh, and you’re listening to Moneycontrol.

The European Union has implemented a new law with the intent of protecting data privacy. It's called the General Data Protection Regulation, now famous as GDPR. This Friday, it comes into effect in 28 EU countries.