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90 Second Content Marketing Lessons
90 Second Content Marketing Lessons episodes
- 90 Second Content Marketing Lesson: Sales Funnel (Research)
Prospective customers ready to do research
and evaluation have an identified need or a problem to solve. If the Awarenesseffort has done its job, the prospect will remember your company might have anappropriate solution. Now they want to figure out if your company’s solution isworthy of further investigation, and how your solution compares to what other companieshave to offer.SEE THE LINKS SECTION FOR A FREE ONLINE CONTENT AUDIT >>>>>
3 min - 90 Second Content Marketing Lesson: Sales Funnel (Awareness)I use a simple sales funnel for my business. There are only 4 levels: Awareness, Research, Purchase, and Retention. In this lesson I'll tell you how the Awareness level is used and give you some ideas about the type of content you might use there. In subsequent lessons I'll do the same for the other sales funnel levels.SEE THE LINKS SECTION FOR A FREE ONLINE CONTENT AUDIT >>>>>3 min
- 90 Second Content Marketing Lesson - Illustrations Part 2
The last lesson talked about why publishers should use
illustrations in blog postings and newsletter articles. This lesson explains how to use common resources and tools, like Powerpoint, to get the illustrations ready to publish.3 min - 90 Second Content Marketing Lesson - Illustrations Part 1Illustrations in blog posts, newsletters, and social networks serve a number ofpurposes:
- They attract attention
- They quickly communicate the topic
- They make the post more sharable
This lesson tells why I use illustrations so much and where I get them.2 min - 90 Second Content Marketing Lesson - Lead Scoring Part 4
We haven’t really talked about what to do
with lead scores after you’ve gone to the trouble to set up the mechanism tocompile them. That’s what this lesson is about. The whole idea ofscoring leads is to be able to tell when a prospect has likely advanced to thenext level of the buying cycle.3 min - 90 Second Content Marketing Lesson - Lead Scoring Part 3This lesson continues with the topic of lead scoring. Included is a list of lead actions one might want to track and suggested point values for them.5 min
- 90 Second Content Marketing Lesson - Lead Scoring Part 2
Lead scores can have a couple of different components. This lesson discusses
demographic components of a lead score. The following lesson will cover how contact activity contributes to a lead score.3 min - 90 Second Content Marketing Lesson - Lead Scoring Part 1This lesson is the introduction to lead scoring - the practice thatallows you to put all the demographic and tracking data you'reaccumulating about customers to work. Lead scores separate the fullyengaged prospects from the mildly interested, allowing you to follow-upwith the most likely buyers. More details about lead scoring are comingin the next few lessons.3 min
- 90 Second Content Marketing Lesson - List Envy
We’ve all probably read stories about
companies with huge mailing lists and had pangs of inadequacy. Of all the things we can measure, particularly in the email communicationsworld, list size seems to be the statistic with the greatest emotional hold onus.How can you really tell what is working when a good portion of your
file never reacts to ANYTHING you send? You can’t.3 min - 90 Second Content Marketing Lesson - Later Stage Content
Once you’ve done a great job at
consistently reinforcing the value of your company and its products, then youneed to start creating some content that will give your engaged prospects somereasons to buy.This is the time to point out the factors distinguishing
your product or company from other choices available in the market.3 min
About 90 Second Content Marketing Lessons
From the publisher's feed
Short tips about how to get the most from your B2B content marketing efforts