90 Second Content Marketing Lessons

By Print/Mail Consultants

Short tips about how to get the most from your B2B content marketing efforts... more

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FAQs about 90 Second Content Marketing Lessons:

How many episodes does 90 Second Content Marketing Lessons have?

The podcast currently has 25 episodes available.

90 Second Content Marketing Lessons episodes:

July 02, 2015 90 Second Content Marketing Lesson: Sales Funnel (Research)
Prospective customers ready to do research
and evaluation have an identified need or a problem to solve. If the Awareness
effort has done its job, the prospect will remember your company might have an
appropriate solution. Now they want to figure out if your company’s solution is
worthy of further investigation, and how your solution compares to what other companies
have to offer.
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...more
3min
June 01, 2015 90 Second Content Marketing Lesson: Sales Funnel (Awareness)
I use a simple sales funnel for my business. There are only 4 levels: Awareness, Research, Purchase, and Retention. In this lesson I'll tell you how the Awareness level is used and give you some ideas about the type of content you might use there. In subsequent lessons I'll do the same for the other sales funnel levels.

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...more
3min
April 30, 2015 90 Second Content Marketing Lesson - Illustrations Part 2
The last lesson talked about why publishers should use
illustrations in blog postings and newsletter articles. This lesson explains how to use common resources and tools, like Powerpoint, to get the illustrations ready to publish.

...more
3min
March 31, 201590 Second Content Marketing Lesson - Illustrations Part 1
Illustrations in blog posts, newsletters, and social networks serve a number of
purposes:
They attract attention
They quickly communicate the topic
They make the post more sharable
This lesson tells why I use illustrations so much and where I get them.
...more
2min
March 01, 2015 90 Second Content Marketing Lesson - Lead Scoring Part 4
We haven’t really talked about what to do
with lead scores after you’ve gone to the trouble to set up the mechanism to
compile them. That’s what this lesson is about. The whole idea of
scoring leads is to be able to tell when a prospect has likely advanced to the
next level of the buying cycle.
...more
3min
January 31, 2015 90 Second Content Marketing Lesson - Lead Scoring Part 3
This lesson continues with the topic of lead scoring. Included is a list of lead actions one might want to track and suggested point values for them.
...more
5min
December 30, 2014 90 Second Content Marketing Lesson - Lead Scoring Part 2
Lead scores can have a couple of different components. This lesson discusses
demographic components of a lead score. The following lesson will cover how contact activity contributes to a lead score.
...more
3min
December 02, 2014 90 Second Content Marketing Lesson - Lead Scoring Part 1
This lesson is the introduction to lead scoring - the practice that
allows you to put all the demographic and tracking data you're
accumulating about customers to work. Lead scores separate the fully
engaged prospects from the mildly interested, allowing you to follow-up
with the most likely buyers. More details about lead scoring are coming
in the next few lessons.
...more
3min
November 05, 2014 90 Second Content Marketing Lesson - List Envy
We’ve all probably read stories about
companies with huge mailing lists and had pangs of inadequacy. Of all the things we can measure, particularly in the email communications
world, list size seems to be the statistic with the greatest emotional hold on
us.

How can you really tell what is working when a good portion of your
file never reacts to ANYTHING you send? You can’t.
...more
3min
October 27, 2014 90 Second Content Marketing Lesson - Later Stage Content
Once you’ve done a great job at
consistently reinforcing the value of your company and its products, then you
need to start creating some content that will give your engaged prospects some
reasons to buy.

This is the time to point out the factors distinguishing
your product or company from other choices available in the market.
...more
3min

FAQs about 90 Second Content Marketing Lessons:

How many episodes does 90 Second Content Marketing Lessons have?

The podcast currently has 25 episodes available.