April 07, 2023

901: Transforming Digital Marketing with Aaron Shapiro

19 minutes

Transforming Digital Marketing

Aaron Shapiro, Product

– The Sharkpreneur podcast with Seth Greene Episode 901 Aaron Shapiro

Marketing luminary Aaron Shapiro is the founder and Chairman of Product, an independent agency focused on making and marketing products for a sustainable future. Product’s unique POV and offering has attracted leading brands like Google and Post Consumer Brands.

Best known for building and growing Huge into a 1,500-person global digital agency that was acquired by IPG, Shapiro has successfully launched and sold several innovative businesses. The serial entrepreneur founded Silverpop, a marketing automation SaaS company that was acquired by IBM, as well as IPG agency Elephant and Dayforward, a tech-driven, D2C life insurance company.

With decades of experience at the forefront of marketing and innovation, Shapiro is a recognized leader in digital transformation. Throughout his career his insights have been featured in publications like Fast Company, Ad Age and Adweek, and he is the author of digital growth manual Users, Not Customers.

Listen to this informative Sharkpreneur episode with Aaron Shapiro about transforming digital marketing.

Here are some of the beneficial topics covered on this week’s show:

- How managing a big team isn’t that different than managing a small team.

- Why good management is about hiring good people and delegating tasks to them.

- How it’s important to empower your employees to make decisions.

- Why digital usage has peaked and is on its decline.

- How businesses need to think about how they can stay sustainable long term.

Connect with Aaron:

Guest Contact Info

Instagram

@productinc_

LinkedIn