Gonzalve Bich is the Chief Executive Officer of BIC, the iconic brand and company in stationary, lighters and shavers. In this episode, he joins Efrain and Daniel to explain how he's guarding the brand's legacy while innovating to make it future-proof through:

• Gonzalve's role as a CEO: being strategic while having his finger on the pulse
• Fostering innovation across all levels of the organization
• Portfolio innovations at BIC like temporary tattoos
• The future at BIC and the wider FMCG industry

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