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In this interview episode, I chat with Mallika Malhotra about brand strategy, niching, and positioning. A continuation of last week’s topic around marketing!

In this episode you’ll hear:

• How to begin working on your branding
• How to define a niche whether you’re established or brand new
• How to position your team as part of your branding if you are building an agency

Resources mentioned in this episode:

• Be sure to watch for her September Mastermind

Meet Mallika:
Mallika Malhotra is The Brand CEO, an award-winning branding expert, confidence-stirring mentor, dynamic speaker, and author. For years, she worked in corporate advertising on big brands like L’Oreal, Oil of Olay, and Hidden Valley Ranch. Now she helps women entrepreneurs master their message, stand out in their crowded market with a power niche, and develop brands that are magnetic, memorable and money-making. She’s on a mission to empower women to unleash their power so they can achieve leadership and success. When she's not building brands, Mallika is drinking coffee or red wine, reading a stack of books and dreaming about their next global adventure. She lives in beautiful Maine with her husband, 3 sons and mini Bernedoodle, Jax.

Connect with Mallika:

• http://www.mallikamalhotra.co
• http://www.instagram.com/mallikamalhotra.co
• https://www.facebook.com/mallikamalhotra.co
• http://www.linkedin.com/in/mallikamalhotraco
• Free Ready, Set, Brand tool : https://mallikamalhotra.co/home/#freebie
• Free Facebook Brand Group : http://bit.ly/brandpowerhourcommunity

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