The Coach's Journey - build a coaching business with integrity

#94: Practical Takeaways from 90+ Episodes: Structuring Engagements, Neuroscience in Sales, Creating Clients Using Napkins and more


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In this episode of The Coach’s Journey Podcast, hosts Robbie Swale, Alex Swallow and Alex Whitton reflect on some of their most practical takeaways from over 90 episodes of the show. These are the things that they have taken and used in their coaching and coaching businesses… and you can too!

In particular, they talk about:

Working over a period of time not a number of sessions.

Creating rolling coaching engagements.

Making the invitation to a coaching session a gift.

Using neuroscience in the sales process.

What to do when your client says they need help making a decision.

Constantly humanising ourselves and others.

Focus on serving (and sales and leads being an indicator of that).

Going to the toilet in coaching sessions and creating insight when you do it.

Creating clients by writing on a napkin.

And loads more!

Plus, they open the episode exploring the value of focusing on inspiration, and we get to hear what has been inspiring each of them recently.

There are links to the episodes and resources they discuss in the shownotes below.

Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here.

For more information about Robbie, visit https://www.robbieswale.com/

Read more about The Coach's Journey at www.thecoachsjourney.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

THINGS WE MENTIONED THAT YOU MIGHT BE INTERESTED IN

Free Ebook: An Introduction to the Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel

Robert Holden: https://www.robertholden.com/

Jennifer Garvey Berger on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-42-jennifer-garvey-berger-the-answer-to-either-or-is-both

Pete McKee: https://www.petemckee.com/

The Invention of Nature - Alexander Humboldt: https://en.wikipedia.org/wiki/The_Invention_of_Nature

Goethe: https://en.wikipedia.org/wiki/Johann_Wolfgang_von_Goethe

The Coach’s Journey Community: https://www.thecoachsjourney.com/community

Chronos and Kairos: https://www.robbieswale.com/the-12-minute-blog/2025/1/24/chronos-and-kairos-enlist-both-the-gods-of-time

Toku McCree’s second appearance on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-54-toku-mccree-zen-and-the-art-of-coaching

Claire Pedrick and Lucia Baldelli on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-55-claire-pedrick-and-lucia-baldelli-the-human-behind-the-coach

Philip Crocker on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/88-philip-crocker-coaching-is-the-most-natural-thing-in-the-world

Episode #8 of The Coach’s Journey Podcast, with loads of other nuts and bolts stuff from Robbie: https://www.thecoachsjourney.com/podcast/robbie-on-structure-first-conversations-marketing-price

The Coach’s Journey Video Page: https://www.thecoachsjourney.com/videos

Bill Small on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-48-bill-small-the-key-to-creation-is-dealing-with-being-uncomfortable

Myles Downey on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/69-myles-downey-what-is-effective-coaching-performance-coaching-when-to-be-directive-changing-clients-maps-of-reality-and-more

Chris Joseph on The Coach’s Journey Podcast (Alex’s key moment is 1:05 in): https://www.thecoachsjourney.com/podcast/episode-19-chris-joseph

Amy Brann on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/87-amy-brann-neuroscience-for-coaches

Marcia Reynolds on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-14-marcia-reynolds-becoming-world-number-five-coachin-guru-rgdph-b5j29

Pbil Bolton on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-2-phil-bolton-from-forensic-accountant-to-the-go-to-career-coach-in-london-and-on-to-work-with-ceos-mds-and-founders

Catriona Horey on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-4-catriona-horey-too-far-away-from-the-joy

Minor Arias on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-3-minor-arias-living-by-design-glz56

Joel Monk on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching

Jamie Smart on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-16-jamie-smart

Marie Quigley on The Coach’s Journey Podcast (Alex’s bit is 46 minutes in): https://www.thecoachsjourney.com/podcast/71-marie-quigley-living-in-fulfilment-is-a-radical-act-ybxyl

Sheffield Coaching Exchange: https://uk.linkedin.com/company/sheffield-coaching-exchange

Ruth Saville’s Leeds Coaching Walk: https://www.ruthsaville.co.uk/leeds-coach-walks

Coaches Walking LinkedIn Group: https://www.linkedin.com/groups/12827884/

The Coach’s Journey Community: https://www.thecoachsjourney.com/community

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The Coach's Journey - build a coaching business with integrityBy Robbie Swale

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