In this TCJ Short, an excerpt from Episode #47, you can hear Lindsey Lewis describing the six key skills she had to develop in order to create a successful coaching business, inspired by experts in the field like Amber Krysz, Carolyn Freyer Jones and Steve Chandler.

Lindsey outlines the skills, and then she and Robbie and dive into some of them in detail. The things Robbie and Lindsey discuss here give practical texture to some of the stages of The Coaching Business Flywheel.

Download the free ebook, An Introduction to the Coaching Business Flywheel here.

Those six skills that every coach needs to build a successful coaching business are:

Being your professional self

Mastering invitations

Running skilful initial conversations

Maiking proposals

Navigating what comes after the proposals

Creating a healthy relationship with money and wealth.

And all in just a few minutes!

Listen back to Episode #47 in full here, for Lindsey’s story and many amazing ideas and tips for you and your coaching business: https://www.thecoachsjourney.com/podcast/episode-47-lyndsey-lewis-turning-torment-into-talent You’ll also find links to everything Robbie and Lindsey discuss on that page.

For more information about Lindsey, visit https://imlindseylewis.com/coaching/ and https://www.instagram.com/imlindseylewis/

For more information about this episode’s host, Robbie Swale, visit https://www.robbieswale.com/

Read more about The Coach's Journey at www.thecoachsjourney.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

FOR LINKS TO EVERYTHING DISCUSSED IN THIS EPISODE, VISIT: https://www.thecoachsjourney.com/podcast/episode-47-lyndsey-lewis-turning-torment-into-talent

This short episode contains the answer to one of the questions Robbie gets asked the most, a question that is really hard to answer as you set out on your journey as a coach: how do I choose a coaching training programme?

There are links to most of the people Robbie mentioned, as well as the article about changing careers, below.

Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here.

For more information about Robbie, visit https://www.robbieswale.com/

Read more about The Coach's Journey at www.thecoachsjourney.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

THINGS ROBBIE MENTIONED THAT YOU MIGHT BE INTERESTED IN

- Robbie’s article about how to find work you love (look at The Lean Career Change section - skip to number 9): https://www.robbieswale.com/writing/2020/9/11/10-step-process-to-find-work-you-love

Episodes on The Coach's Journey Podcast from people who train/have trained at:

Barefoot Coaching:

Kim Morgan: https://www.thecoachsjourney.com/podcast/episode-25-kim-morgan

Alex Swallow: https://www.thecoachsjourney.com/podcast/episode-62-alex-swallow-life-is-better-when-we-choose

Ruth Saville: https://www.thecoachsjourney.com/podcast/episode-66-ruth-saville-how-to-be-a-rebel-misbehave-more-and-set-your-sights-on-being-a-master-coach

Animas:

Robert Stephenson: https://www.thecoachsjourney.com/podcast/episode-27-robert-stephenson-animas-how-to-say-yes-and-become-a-conduit-for-change

The Academy of Executive Coaching:

Neil Mackinnon: https://www.thecoachsjourney.com/podcast/episode-57-neil-mackinnon-when-you-step-into-the-hallowed-ground-of-coaching-show-up

John Monks: https://www.thecoachsjourney.com/podcast/episode-39-john-monks-closing-the-circle-and-becoming-closer-apart

MOE:

Catriona Horey: https://www.thecoachsjourney.com/podcast/episode-4-catriona-horey-too-far-away-from-the-joy

Jeffrey Wotherspoon: https://www.thecoachsjourney.com/podcast/episode-24-jeffrey-wotherspoon

Mark Bixter: https://www.thecoachsjourney.com/podcast/74-mark-bixter-to-see-the-true-value-of-coaching-look-beyond-the-fees

Alex Whitton: https://www.thecoachsjourney.com/podcast/episode-64-alex-whitton-balancing-the-being-and-the-doing

Chloe Garland: https://www.thecoachsjourney.com/podcast/episode-65-chloe-garland-the-jam-donut-principle-quarter-life-crises-and-the-philosophy-of-coaching

But those are just four options - the key thing is to try them out and see what gives you a great feel.

Can coaching teach us to love ourselves more? Can it help us come to terms with injustice and pain? Does it offer a route towards peace?

Executive coach, consultant and facilitator Philip Crocker explores all of these questions in this episode of The Coach’s Journey Podcast, and shares the wisdom and insights he uses in his work with senior leaders from some of the world’s most innovative organisations.

Philip tells host Alex Whitton what he learned from launching several successful businesses before training as a coach and coach supervisor – an experience he describes as “a brilliant illumination”.

Weaving together threads from physics and human relationships, Philip describes ways to increase the flow of energy between people in coaching conversations, utilising conductivity in much the same way as electrical circuits do.

Philip says his purpose is to help people who feel written off to live a whole life. He is an expert in strategic facilitation and his own podcast, Alongsider, brings people from all walks of life into alignment with each other, allowing them to find their place and also take it.

In this episode, Philip and Alex also talk about:

- How to grow a coaching client base full of the people you need to help you learn and develop.

- Slowing down when finding your niche, and how to navigate towards it.

- The theories and relationships that underpin successful business growth.

- The power of coaching to help people fall in love with themselves more.

- The particular quality of connection that creates influence between people in coaching conversations.

Philip also illuminates the shift we all have to make when we move from the separateness of our education system into the complexity of the world, and how coaching offers a space of integrity that can help us grapple with and utilise that complexity.

Things and people we mentioned (that you might be interested in):

Clare Pedrick https://www.linkedin.com/in/clairepedrick/?originalSubdomain=uk; https://www.thecoachsjourney.com/podcast/episode-55-claire-pedrick-and-lucia-baldelli-the-human-behind-the-coach 

Clare’s books Simplifying Coaching and The Human Behind The Coach https://www.3dcoaching.com/shop/book-bundle-human-behind-the-coach-simplifying-coaching-signed-copies/  

Robin Yourston https://www.linkedin.com/in/gandrprobin/?originalSubdomain=uk

Dr. David Rock, Quiet Leadership: Six Steps to Transforming Performance at Work https://www.goodreads.com/book/show/2602650-quiet-leadership

Dr. David Rock's SCARF model https://modelthinkers.com/mental-model/scarf-model

Dr Sally Vanson and the Performance Solution https://theperformancesolution.com/the-coaches/dr-sally-vanson/

NLP https://anlp.org/knowledge-base/definition-of-nlp

Carl Jung typology test https://jung.test.typologycentral.com/

ILM Level 7 Leadership and Management https://www.i-l-m.com/learning-and-development/management/management-and-leadership-generic/8617-level-7-leadership-and-management

Human Conductivity https://www.humanconductivity.com/

Debra Green https://roc.uk.com/about/team/debra-green-obe/

Measure What Matters by John Doerr https://www.whatmatters.com/the-book

Jung's personality types https://www.thesap.org.uk/articles-on-jungian-psychology-2/about-analysis-and-therapy/typology/

DISC theory, which employ Jung's personality types  https://discboulevard.com/en/theory-behind-disc/

Amy Brann has been studying neuroscience since she was 15.

Now, as the founder of Synaptic Potential, she brings all that expertise to working with organisations to create meaningful change backed by scientific underpinnings.

Named 2023 HR Most Influential Thinker, Amy is the author of three books about neuroscience, including Neuroscience For Coaches, which is on the reading lists of many of the best coach training organisations and forms the foundation for this episode: a deep dive into how to make coaching and learning really work.

In conversation with The Coach’s Journey Founder Robbie Swale, Amy busts myths, teaches hard-to-understand science in ways we can grasp, and tells a story of hope and optimism for what is possible if we can understand brain science and move towards our Whole Brain Potential.

In particular, Amy and Robbie talk about:

The pitfalls of setting high expectations with your clients and how to avoid them.

The neuroscience of visualisations, and how to use them effectively to increase autonomy for your clients.

Crucial areas of neuroscience for coaches to know about: neuroplasticity, mirror neurons and more.

Why trust is one of the things coaches should pay more attention to and how to do that.

Plus Amy coaches Robbie live on how to let his emotions help him pay attention to the right things.

For more information about Amy, visit https://neuroscienceforcoaches.com/resources/, ttps://www.linkedin.com/in/amybrann/ or https://synapticpotential.com/

For more information about host Robbie Swale, visit https://www.robbieswale.com/

Read more about The Coach's Journey at www.thecoachsjourney.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:

The Reticular Activating System note from Amy: ‘The reticular activating system spans an extensive portion of the brainstem. Most of the neurons comprising the midbrain reticular formation lie dorsal and lateral to the red nuclei. Complex interactions between multiple neurotransmitters modulate the action of the reticular activating system with both cholinergic and adrenergic neurotransmission having key roles. The reticular activating system's fundamental role is regulating arousal and sleep−wake transitions. The ascending reticular activating system projects to the intralaminar nuclei of the thalami, which projects diffusely to the cerebral cortex. The ascending projections of the reticular activating system enhance the attentive state of the cortex and facilitate conscious perception of sensory stimuli. Additionally, the collective role of the brainstem reticular formation is to regulate autonomic function, muscle reflexes, and tone.’ B.L. Walter, A.G. Shaikh, in Encyclopedia of the Neurological Sciences (Second Edition), 2014 - note from Robbie: So it is part of the brain, but only a small part of it is about attention/conscious perception. To fully understand this, we’ll have to invite Amy back on the show!

Curly Martin - The Life Coaching Handbook: https://www.amazon.co.uk/Life-Coaching-Handbook-Everything-effective/dp/1899836713/

Katie Harvey on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-1-katie-harvey-14000-hours-of-coaching-being-part-of-the-uk-coaching-vanguard-and-being-a-generalist-coach

Seth Godin - The Bannister Method: https://seths.blog/2018/03/the-bannister-method/

Jacinta Jimenez on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-26-jacinta-jimenez-the-burnout-fix-betterup

The Maya Angelou quote: https://www.goodreads.com/quotes/5934-i-ve-learned-that-people-will-forget-what-you-said-people

Antonio Damasio - The Somatic Marker Hypothesis: https://en.wikipedia.org/wiki/Somatic_marker_hypothesis

Unconscious Incompetence -> Unconscious Competence: https://en.wikipedia.org/wiki/Four_stages_of_competence

Richard Strozzi-Heckler: https://strozziinstitute.org/staff/richard-strozzi-heckler/

Jeffrey Schwarz: https://jeffreymschwartz.com/

Dan Siegel: https://drdansiegel.com/

Henry Stapp: https://en.wikipedia.org/wiki/Henry_Stapp

Zoe, the personalised dieting company: https://zoe.com/

BIOGRAPHY FROM AMY BRANN

Amy is the founder of Synaptic Potential, a consultancy that supports sustainable high performance enabling people to contribute more to their organisation by working smarter not harder. She is an author and a global speaker who’s ‘Fact not Fluff’ approach is a welcome authority in a world awash with questionable theories. She passionately believes that a great way to achieve your full potential in life and work is by knowing more about how your brain works so you can work with it. Her ombination of scientific expertise and practical real-world experience give audiences easy-to-implement frameworks that uplift brain performance.

Over the past 20 years, Amy has been trusted by hundreds of businesses of all shapes and sizes across the globe, including Tesco, Warner Brother, EY, Twinings, Novartis and BNP Paribas, sharing fresh evidence-based insights that challenge people’s status quo, and delivering practical frameworks on how to improve performance and close the potential-performance gap that stops individuals and organisations achieving their Whole Brain Potential TM. As frequent keynote speaker at international business events, Amy gives audiences invaluable bite-sized, actionable takeaways based on the latest neuroscience research that leaders, managers and teams can implement in their daily work practices to improve key skills from creativity through to decision-making.

Over the years, Synaptic Potential have partnered with The Wales Centre for Behaviour Change to support organisations, the Moller Institute at Cambridge University to deliver programmes and Manchester Metropolitan University to lead the neuroscience component of the Masters of Sports Directorship.

Amy is the author of three compelling books - Make Your Brain Work, Neuroscience for Coaches, and Engaged: The Neuroscience Behind Creating Productive People in Successful Organizations - that show organizations practical ways to approach people development through the lens of neuroscience.

In this TCJ Short, an excerpt from Episode #53, you can hear Sarah Fox and Robbie outlining powerful and simple ways for a coach (and any freelancer or self-employed person) to take control of their finances and manage them more skilfully: both for now, and for the future.

In particular, they talk about:

Separating priceless you from the business and work you do so you can get clear on your numbers.

The practical change that Robbie made that transformed both how well his finances are organised and how he felt about it.

How these changes affect how we feel about investing in our business.

Why a rainy day account is VERY important for coaches.

The insight that stopped Robbie procrastinating and finally made him take control of his finances.

And all in just a few minutes!

Listen back to Episode #53 in full here, for Sarah’s story and many amazing ideas and tips for you and your coaching business: https://www.thecoachsjourney.com/podcast/episode-53-sarah-fox-how-to-do-good-in-the-world-and-do-well-for-yourself

For more information about Sarah, visit http://www.sarahfox.co.uk/.

For more information about this episode’s host, Robbie Swale, visit https://www.robbieswale.com/

Read more about The Coach's Journey at www.thecoachsjourney.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

This is the sixth and final episode in a series diving into The Coaching Business Flywheel and the fundamental parts of a sustainable coaching business. In this episode, Robbie and Ruth get to grips with the final part of the flywheel, the thing we all got into this coaching thing for: working with clients.

They share the most effective ways to make your coaching more powerful and useful for your clients and – more than that – how to make your coaching more likely to create future referrals and connections, making each client coached a seed planted that could sprout as new business at any time.

The episode is packed with ways to create more referrals: get your pens ready and start thinking about how to turn the ideas in this episode into actions you can take.

In particular, Robbie and Ruth cover:

How to use the science of deliberate practice to improve your work as a coach.

The ONE question to ask yourself to help generate more referrals from your clients.

The two most important qualities to make your coaching more impactful.

Why having a niche can be really useful as a coach.

We hope you’ve enjoyed this series – we certainly have. The shownotes on this page and the other episode pages are a treasure trove of resources to help you with your business – but if you want more, consider joining The Coach’s Journey Community.

Listen to the first episode in this series, giving an overview of the Flywheel and why it matters here:  https://www.thecoachsjourney.com/podcast/75-how-to-grow-your-coaching-business

The second, about using connections to create coaching clients, is here: https://www.thecoachsjourney.com/podcast/77-how-to-make-connections-who-become-clients-coaching-business-fundamentals

The third, focusing on offering people the opportunity to experience you more, is here: https://www.thecoachsjourney.com/podcast/80-dont-wait-for-coaching-clients-create-them-coaching-business-fundamentals

The fourth, focusing on creating insight, is here: https://www.thecoachsjourney.com/podcast/82-want-more-clients-create-more-insight-coaching-business-fundamentals

The fifth, focusing on talking about how you work and how much it costs, is here: https://www.thecoachsjourney.com/podcast/83-if-you-want-to-make-more-money-talk-about-money-more-coaching-business-fundamentals

More episodes on the nuts and bolts of coaching businesses are coming soon – sign up here to be the first to hear about them: https://www.thecoachsjourney.com/subscribe

To see a diagram of the Coaching Business Flywheel, and read Robbie’s ebook, An Introduction toThe Coaching Business Flywheel,visit https://www.thecoachsjourney.com/the-coaching-business-flywheel

For more information about Robbie, visit https://www.robbieswale.com/

For more information about Ruth , visit http://www.daretorise.co.uk/

Read more about The Coach's Journey at www.thecoachsjourney.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:

The first episode in this series, giving an overview of The Coaching Business Flywheel: https://www.thecoachsjourney.com/podcast/75-how-to-grow-your-coaching-business

The second episode in the series, focusing on Connecting with People: https://www.thecoachsjourney.com/podcast/77-how-to-make-connections-who-become-clients-coaching-business-fundamentals

The third, focusing on offering people the opportunity to experience you more, is here: https://www.thecoachsjourney.com/podcast/80-dont-wait-for-coaching-clients-create-them-coaching-business-fundamentals

The fourth, focusing on creating insight for people, is here: https://www.thecoachsjourney.com/podcast/82-want-more-clients-create-more-insight-coaching-business-fundamentals

The fifth, focusing on talking about how you work and how much it costs, is here: https://www.thecoachsjourney.com/podcast/83-if-you-want-to-make-more-money-talk-about-money-more-coaching-business-fundamentals

A diagram of The Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel

Robbie’s ebook, An Introduction to the Coaching Business Flywheel, is available for free here: https://www.thecoachsjourney.com/the-coaching-business-flywheel

The ONE Thing by Gary Keller: https://the1thing.com/book/

Outliers by Malcolm Gladwell: https://www.amazon.co.uk/Outliers-Story-Success-Malcolm-Gladwell/dp/0141036257

Bounce by Matthew Syed: https://www.matthewsyed.co.uk/book/bounce-the-myth-of-talent-and-the-power-of-practice/

Myles Downey on The Coach’s Journey the first time: https://www.thecoachsjourney.com/podcast/episode-31-myles-downey

Myles Downey on The Coach’s Journey the second time: https://www.thecoachsjourney.com/podcast/69-myles-downey-what-is-effective-coaching-performance-coaching-when-to-be-directive-changing-clients-maps-of-reality-and-more

The Inner Game of Tennis by Timothy Gallwey: https://theinnergame.com/inner-game-books/the-inner-game-of-tennis/

Katie Harvey on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-1-katie-harvey-14000-hours-of-coaching-being-part-of-the-uk-coaching-vanguard-and-being-a-generalist-coach

Gary Buxton’s Coaches Walks in the North West: https://www.garybuxton.co.uk/walk

Ruth Richards’ Coaches Walks: https://www.linkedin.com/in/ruth-richards-46153a23/

Claire Pedrick’s Coaches Walks in the Malverns and a LinkedIn Group for coaches walking everywhere: https://www.linkedin.com/groups/12827884/

Julie Starr Reflection Form: https://learnstarr.com/courses/the-coaching-manual-free-downloads/

Jim Dethmer on Coaches Rising Podcast: https://www.coachesrising.com/podcast/jim-dethmer-coaching-from-source/

Robbie’s article, Recommiting Is The Journey: https://www.thecoachsjourney.com/writing/recommitting-is-the-journey

The Meaning Revolution by Fred Kofman: https://www.fredkofman.org/lrds-ing.php

Robbie’s article, It’s Time For You To Die: https://www.robbieswale.com/the-12-minute-blog/2021/12/15/its-time-for-you-to-die

Mike Toller on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-32-mike-toller

The Coach’s Journey videos page: https://www.thecoachsjourney.com/videos

Kim Morgan on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-25-kim-morgan

Robbie’s friend, Nina O’Farrell: https://www.ninaofarrell.com/

Jackee Holder on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/73-jackee-holder-trauma-informed-coaches-have-never-been-more-needed

The Coach’s Journey Community: https://www.thecoachsjourney.com/community

The Coaching Business Flywheel Booster Pack: https://www.thecoachsjourney.com/the-coaching-business-flywheel-booster-pack

Gary Buxton admits he spends his life stuck in rabbitholes. As a psychologist and executive coach, he loves nothing more than to geek out about the evidence base for coaching, ensuring his own practice is built on the latest science.

While Gary is a firm believer that coaching is always a process and never a destination, in this episode of The Coach’s Journey Podcast he warns against the pitfalls of being overwhelmed by study, reminding us that it is through practice that we cultivate and nurture our own unique coaching stance.

Gary’s own journey has encompassed work as a director, CEO and head hunter in the private sector, as well as helping people back into work in the social impact sector, honing his coaching skills in diverse, challenging settings.

Awarded an MBE in 2014 for Services to the Young People of England, Gary now trains new coaches on the Barefoot Coaching postgraduate programme, He is a qualified coach mentor and coach supervisor with ICF, and is on his way to becoming a chartered coaching psychologist with the British Psychological Society.

In conversation with host Ruth Saville, Gary explores a vibrant array of concepts from psychology and coaching that centre around creating balance in our lives and having our value reflected in our work.

In this episode, Gary and host Ruth Saville also talk about:

·      The benefits of keeping a third of your time free for play

·      How to nurture your task-positive and default mode networks

·      What psychologists have to teach coaches...and vice versa!

·      How to turn your friends into your marketing department

Gary also speaks about how to hold onto the value of your work in a coaching landscape filling up with new tools, technology and solutions, and how to put enough of yourself out into the world to allow people to choose you.

Things and people we mentioned (that you might be interested in):

Academy of Executive Coaching https://www.aoec.com/

British Psychological Society https://www.bps.org.uk/

Lisa Feldman Barrett https://lisafeldmanbarrett.com/

Barefoot Coaching https://barefootcoaching.co.uk/

Robert Holden https://www.robertholden.com/

ICF https://coachingfederation.org/

Three Principles and Sydney Banks https://threeprinciplesfoundation.org/about-sydney-banks

Coaching Psychology Network https://www.thecoachingpsychologynetwork.com/

BetterUp https://www.betterup.com/en-gb

CoachHub https://www.coachhub.com/en/

Know You More https://www.knowyoumore.com/

Rich Litvin https://richlitvin.com/

The Little ACT Workbook by Michael Sinclair https://www.hachette.co.uk/titles/michael-sinclair/the-little-act-workbook/9781780592435/

The Coach’s Casebook by Kim Morgan and Geoff Watts https://barefootcoaching.co.uk/product/the-coachs-casebook-kim-morgan-geoff-watts-2015/

Simplifying Coaching by Claire Pedrick https://www.3dcoaching.com/shop/simplifying-coaching/

Erik de Haan https://instituteofcoaching.org/erik-de-haan

This episode is the fifth in a series diving into The Coaching Business Flywheel and the fundamental parts of a sustainable coaching business. In this episode, Robbie and Ruth focus on the part of the Flywheel that often creates the most fear and resistance for coaches: telling people how you work, how much it costs and how to pay you.

It couldn’t be clearer that unless you do this, there are no clients to coach. And yet, so many of us are filled with fear, hesitance and/or ickyness when it comes to the money conversation. In this conversation, we’ll try to change that.

We cover:

Resourcesand tactics that can help you think about how YOU want to work with clients, and how to talk about that authentically.

How to rewrite your stories about money.

Why buying coaching for yourself will make ALL the difference to your money conversations.  

How to change the default so that you tell more people how you work and how much it costs, instead of almost never doing that.

Listen to the first episode in this series, giving an overview of the Flywheel and why it matters here:  https://www.thecoachsjourney.com/podcast/75-how-to-grow-your-coaching-business

The second, about using connections to create coaching clients, is here: https://www.thecoachsjourney.com/podcast/77-how-to-make-connections-who-become-clients-coaching-business-fundamentals

The third, focusing on offering people the opportunity to experience you more, is here: https://www.thecoachsjourney.com/podcast/80-dont-wait-for-coaching-clients-create-them-coaching-business-fundamentals

The fourth, focusing on creating insight, is here: https://www.thecoachsjourney.com/podcast/82-want-more-clients-create-more-insight-coaching-business-fundamentals

The next episode will be out soon – sign up to our mailing list here to be the first to hear about it: https://www.thecoachsjourney.com/subscribe

To see a diagram of the Coaching Business Flywheel, and read Robbie’s ebook, An Introduction toThe Coaching Business Flywheel,visit https://www.thecoachsjourney.com/the-coaching-business-flywheel

For more information about Robbie, visit https://www.robbieswale.com/

For more information about Ruth , visit http://www.daretorise.co.uk/

Read more about The Coach's Journey at www.thecoachsjourney.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:

The first episode in this series, giving an overview of The Coaching Business Flywheel: https://www.thecoachsjourney.com/podcast/75-how-to-grow-your-coaching-business

The second episode in the series, focusing on Connecting with People: https://www.thecoachsjourney.com/podcast/77-how-to-make-connections-who-become-clients-coaching-business-fundamentals

The third, focusing on offering people the opportunity to experience you more, is here: https://www.thecoachsjourney.com/podcast/80-dont-wait-for-coaching-clients-create-them-coaching-business-fundamentals

The fourth, focusing on creating insight for people, is here: https://www.thecoachsjourney.com/podcast/82-want-more-clients-create-more-insight-coaching-business-fundamentals

A diagram of The Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel

Robbie’s ebook, An Introduction to the Coaching Business Flywheel, is available for free here: https://www.thecoachsjourney.com/the-coaching-business-flywheel

The Coach’s Journey videos page: https://www.thecoachsjourney.com/videos

Rich Litvin – The Art of the Proposal: https://www.youtube.com/watch?v=BjwzfLIA8w0

The Prosperous Coach and Rich Litvin: https://richlitvin.com/book/

Robbie’s brother, Ewan Townhead, on money: https://www.ewantownhead.com/money-is-not-what-you-think-it-is/

Jen Sincero – You Are a Badass At Making Money: https://www.amazon.co.uk/You-Are-Badass-Making-Money/dp/0735222975

Joel Monk on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching

Giovanna Capozza on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-20-giovanna-capozza

Robbie’s article - 6 Reasons Why Hiring a Coach is the Most Important Thing For You to Do If You Want a Successful Coaching Business: https://www.thecoachsjourney.com/writing/6-reasons-why-hiring-a-coach-is-the-most-important-thing-for-you-to-do-if-you-want-a-successful-coaching-business

Toku McCree on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-15-toku-mccree-sales-with-honour-and-love-on-the-end-of-a-sword

The Coach’s Journey Community: https://www.thecoachsjourney.com/community

The Coaching Business Flywheel Booster Pack: https://www.thecoachsjourney.com/the-coaching-business-flywheel-booster-pack

This episode is the fourth in a series diving into The Coaching Business Flywheel and the fundamental parts of a sustainable coaching business. In it, Robbie and Ruth dive into the power of focusing our energy and action on creating insight, and how, if we create insight enough, we almost can’t help but have the coaching business we want.

Robbie shares why he believes that the more we can create insight for someone before they become a client, the better it is for our businesses, and outlines just how powerful creating insight can be for putting energy into our business that will pay back again, and again, and again.

We cover:

What is insight and why does it matter?

The advantages of ‘The Prosperous Coach Approach’ and just coaching people even before they are clients. (We touch on the disadvantages, too.)

Why we forget that we know MANY ways to create insight for people.

A question you can ask yourself every day to get into action building your coaching business.

Listen to the first episode in this series, giving an overview of the Flywheel and why it matters here:  https://www.thecoachsjourney.com/podcast/75-how-to-grow-your-coaching-business

The second, about using connections to create coaching clients, is here: https://www.thecoachsjourney.com/podcast/77-how-to-make-connections-who-become-clients-coaching-business-fundamentals

The third, focusing on offering people the opportunity to experience you more, is here: https://www.thecoachsjourney.com/podcast/80-dont-wait-for-coaching-clients-create-them-coaching-business-fundamentals

The next episode will be out soon – sign up to our mailing list here to be the first to hear about it.

To see a diagram of the Coaching Business Flywheel, and read Robbie’s ebook, An Introduction to The Coaching Business Flywheel, visit https://www.thecoachsjourney.com/the-coaching-business-flywheel

For more information about Robbie, visit https://www.robbieswale.com/

For more information about Ruth , visit http://www.daretorise.co.uk/

Read more about The Coach's Journey at www.thecoachsjourney.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:

The first episode in this series, giving an overview of The Coaching Business Flywheel: https://www.thecoachsjourney.com/podcast/75-how-to-grow-your-coaching-business

The second episode in the series, focusing on Connecting with People: https://www.thecoachsjourney.com/podcast/77-how-to-make-connections-who-become-clients-coaching-business-fundamentals

The third, focusing on offering people the opportunity to experience you more, is here: https://www.thecoachsjourney.com/podcast/80-dont-wait-for-coaching-clients-create-them-coaching-business-fundamentals

A diagram of The Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel

Robbie’s ebook, An Introduction to the Coaching Business Flywheel, is available for free here: https://www.thecoachsjourney.com/the-coaching-business-flywheel

The Prosperous Coach and Rich Litvin: https://richlitvin.com/book/

Robbie’s video on how to structure a conversation with a potential client, and loads of other practical videos are here: https://www.thecoachsjourney.com/videos

Claire Pedrick on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-44-claire-pedrick-cutting-through-complexity-and-simplifying-coaching

Neil Mackinnon on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-57-neil-mackinnon-when-you-step-into-the-hallowed-ground-of-coaching-show-up

Lindsey Lewis on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-47-lyndsey-lewis-turning-torment-into-talent

Toku McCree on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-15-toku-mccree-sales-with-honour-and-love-on-the-end-of-a-sword

Giovanna Capozza on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-20-giovanna-capozza

Jackee Holder on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/73-jackee-holder-trauma-informed-coaches-have-never-been-more-needed

Iyanla Vanzant: https://iyanla.com/

The video Ruth mentioned about “Imposter Syndrome”, featuring Reshma Saujani: https://www.youtube.com/watch?v=BoHDDgeQtlc

Ruth’s website – sign up to her mailing list to find out when you can next access her free course: https://www.daretorise.co.uk/

Robbie’s 12-Minute Method: https://www.robbieswale.com/about-the-12-minute-method

The Coach’s Journey Community: https://www.thecoachsjourney.com/community

The Coaching Business Flywheel Booster Pack: https://www.thecoachsjourney.com/the-coaching-business-flywheel-booster-pack

George Warren describes “growth through discomfort” as a key theme in his life and in this episode of The Coach’s Journey Podcast, he lays down a challenge to the coaching industry to step out of its comfort zone and explore questions that might challenge the very foundations of our work.

While many of us place the principles of being client-led and non-directive at the centre of our practice, George views coaching through a lens of universal interconnectedness where there is always more than one voice to consider.

Drawing upon Gestalt psychology, Eastern mysticism and his experiences as a solo traveller in the Middle East, George’s work highlights the unique role coaching can play in finding answers to some of society’s most pressing questions, from global conflicts to the loneliness epidemic.

In this conversation with host Neil Mackinnon, George describes how his innate emotional sensitivity became a “nuclear reactor”, fuelling him along a path from the world of luxury travel sales to the cultivation of a deeper connection with the environment through coaching.

In this episode, George and Neil also talk about:

The complimentary tools of support and challenge

Why George believes coaches do not need a niche

How supervision can become “an amphitheatre of profound learning”

The “beautiful gift” of ignorance when working with new clients

George ends this episode by placing coaching at a fascinating crossroads, describing contrasting futures that might lie ahead depending on the choices we all make in the coming years.

- Coaching for Performance by Sir John Whitmore -https://www.performanceconsultants.com/resources/coaching-for-performance-book/

- The GROW Model - https://www.performanceconsultants.com/resources/the-grow-model/

- Animas - https://www.animascoaching.com/

- Anita Rolls (https://careerintelligenceacademy.com/about-us/) and Karen Smart (https://www.aoec.com/author-page/karen-smart-author/) at AOEC

- AoEC https://www.aoec.com/

- ILM https://www.i-l-m.com/

ICF https://coachingfederation.org/

- AC https://www.associationforcoaching.com/

- EMCC https://emccuk.org/Public/default.aspx

- The Body Keeps the Score by Bessel van der

Kolk https://www.besselvanderkolk.com/resources/the-body-keeps-the-

score

- AOCS https://www.linkedin.com/company/aocs-association-of-coaching-

supervisors/

- Myles Downey on The Coach's Journey Podcast https://www.thecoachsjourney.com/podcast/69-myles-downey-what-is-effective-coaching-performance-coaching-when-to-be-directive-changing-clients-maps-of-reality-and-more

- Ian McGilchrist https://channelmcgilchrist.com/

- The Edge of Coaching https://edgeofcoaching.substack.com/

- George Warren Coaching https://www.georgewarrencoaching.com/

- BACP Article https://www.bacp.co.uk/bacp-journals/coaching-

today/january-2024/where-is-the-humanity/

- Coaching in the Climate Crisis, Association for

Coaching https://www.associationforcoaching.com/page/CITCC_podcast_ser

ies

- CCA climate coaching - This this might be the AoEC Certificate in Climate Coaching https://www.aoec.com/programmes/certificate-climate-coaching/

- Hetty Einzig https://hettyeinzig.co.uk/