In Episode 94, Quinn & Brian discuss: the most comfortable and sustainable shoes on the planet.

Our guest is: Hana Kajimura, who leads the development and execution of the Allbirds sustainability program and strategy and is on a personal mission to make climate science fashionable. Allbrids was founded as a B-corp back in 2016, launching the world’s first wool shoes, which have been on Quinn’s feet pretty much the entire time since then. So are we shilling? A little bit. But we’re shilling *sustainably* — for the environment, if not our wallets — and that’s important.

Hana has some fascinating insight into why the best sustainability happens when you build it into a product from the very beginning, how sustainability can be used as a competitive advantage, and how we can use storytelling to reduce fashion’s carbon footprint. And if the clothes you wear aren’t telling a story, then you’re probably just Quinn.

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INI Book Club: 

• "Dirt to Soil: One Family’s Journey Into Regenerative Agriculture" by Gabe Brown

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Important, Not Important is produced by Crate Media