Jim Irving is the CEO of Merit Consulting based in Belfast, Northern Ireland and author of the book, "The B2B Selling Guidebook." Today we're talking about service-led selling and why it's important in today's business environment. Plus, we explore some of the wide range of practical sales tactics that Jim has as a result of decades of experience in high-level complex enterprise sales.

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Sales Enablement Podcast | https://bit.ly/SEP-LP

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RevOps Podcast | https://bit.ly/RP-LP