Fintech Insider Podcast by 11:FS

946. Insights: How to market a fintech product


Listen Later

For those listening in GCC and Turkey, this episode is sponsored by XM. Trade Gold And Get Cashback Now: https://www.xmarabia.net/gw.php?gid=250446

--

About this podcast

On a recent episode of Fintech Insider, we sat down with a panel of product experts to explore how to build and launch a product.

But launching is only half the battle. How do you drive awareness and bring customers into your ecosystem? And once they’re in, how do you keep them engaged?

In this episode, host Laura Watkins is joined by a great panel to break down the fintech marketing playbook - what’s working, what’s not, and what banks can learn from the challengers reshaping the industry.

And here’s the twist: as fintechs scale, navigate regulation, and expand their offerings, they might just have something to learn from the banks too.

This week's guests
  • Bryan McCarty - Head of Product and Product Marketing at Orum.io 
  • Jack Cully - Head of Brand and Product Marketing at Plum  
  • Louis Debatte - VP of Product Marketing at Adyen
  • --

    Interact with Fintech Insider

    Join our WhatsApp community, where you can get the inside track on all all things 11:FS, as well as having your say on the things we should be paying attention to.

    https://chat.whatsapp.com/KpA4gFbbWDlLFm7kx39raf

    About Fintech Insider:

    Fintech Insider by 11:FS is a bi-weekly podcast dedicated to all things finance, banking, technology, and financial services.

    Our expert hosts, with real industry experience, are joined by the biggest decision-makers, VCs, and reporters from across financial services including guests from Visa, Nubank, M-Pesa, Starling, and JP Morgan Chase to discuss the latest news, developments, and trends within the industry.

    Our weekly news show drops every Monday and tackles the biggest news stories, from acquisitions and launches, to regulatory changes and innovation. Then, every Thursday our Insights show dives deeper into the hottest topics shaping the industry like web3 and BNPL.

    Whether you’re already immersed in the world of financial services, or just keen to learn more, this is the #1 podcast for you.

    If you enjoyed this episode, don't forget to subscribe and please leave a review

    Got a question for us? Email [email protected]!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store

    Fintech Insider Podcast by 11:FSBy 11:FS

    • 4.6
    • 4.6
    • 4.6
    • 4.6
    • 4.6

    4.6

    176 ratings


    More shows like Fintech Insider Podcast by 11:FS

    View all
    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    537 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    175 Listeners

    Bloomberg Intelligence by Bloomberg

    Bloomberg Intelligence

    399 Listeners

    WSJ Tech News Briefing by The Wall Street Journal

    WSJ Tech News Briefing

    1,645 Listeners

    The a16z Show by Andreessen Horowitz

    The a16z Show

    1,084 Listeners

    FT Tech Tonic by Financial Times

    FT Tech Tonic

    99 Listeners

    Equity by TechCrunch, Rebecca Bellan, Kirsten Korosec, Anthony Ha, Max Zeff, Theresa Loconsolo

    Equity

    338 Listeners

    The Times Tech Podcast by The Sunday Times

    The Times Tech Podcast

    174 Listeners

    Y Combinator Startup Podcast by Y Combinator

    Y Combinator Startup Podcast

    227 Listeners

    Blockchain Insider Podcast by 11:FS by 11:FS

    Blockchain Insider Podcast by 11:FS

    75 Listeners

    Connection Interrupted by 11:Media

    Connection Interrupted

    13 Listeners

    FT News Briefing by Financial Times

    FT News Briefing

    657 Listeners

    Behind the Money by Financial Times

    Behind the Money

    224 Listeners

    Me, Myself, and AI by MIT Sloan Management Review

    Me, Myself, and AI

    109 Listeners

    Business Breakdowns by Colossus | Investing & Business Podcasts

    Business Breakdowns

    349 Listeners

    AI + a16z by a16z

    AI + a16z

    35 Listeners

    The Economics Show by Financial Times

    The Economics Show

    149 Listeners