On this episode of All Quiet on the Second Front, Tyler sits down with longtime friend and fellow West Point grad Rob Boeckmann, now Director of Social at Black Rifle Coffee Company, to talk about his unconventional path from field artillery officer to global brand strategist.They dig into the real-world parallels between military ops and modern marketing, how to build brand voice with precision, and why good marketers operate like fire support officers. Rob also shares lessons from running social at AWS, launching a top influencer agency in Europe, and how AI is reshaping creative execution.What’s Happening on the Second Front:<ul><li>Transitioning from active duty to creative/brand roles</li><li>Lessons from marketing at scale (AWS, Black Rifle Coffee)</li><li>How military leadership translates to commercial success</li><li>The grind and strategy behind modern social media</li><li>The role of AI in creative and operational acceleration</li></ul>

On this episode of All Quiet on the Second Front, Tyler sits down with longtime friend and fellow West Point grad Rob Boeckmann, now Director of Social at Black Rifle Coffee Company, to talk about his unconventional path from field artillery officer to global brand strategist. They dig into the real-world parallels between military ops and modern marketing, how to build brand voice with precision, and why good marketers operate like fire support officers. Rob also shares lessons from running social at AWS, launching a top influencer agency in Europe, and how AI is reshaping creative execution. What’s Happening on the Second Front:Transitioning from active duty to creative/brand rolesLessons from marketing at scale (AWS, Black Rifle Coffee)How military leadership translates to commercial successThe grind and strategy behind modern social mediaThe role of AI in creative and operational acceleration

95. Rob Boeckmann, Director of Social at Black Rifle Coffee Company

If Between Two Ferns and C-SPAN had a child, it would be All Quiet on the Second Front. Blending the very best (and the worst) of government gravitas with technical expertise, Second Front’s Chief Executive Officer, Tyler Sweatt, cuts through the noise and the bureaucratic BS surrounding all things defense tech, national security, and government markets. Be warned: this is not your typical military or government podcast. As host, Tyler has an uncanny ability to get people to talk honestly, making candid conversations that are equally informative and entertaining. All Quiet on the Second Front is the much-needed integrator connecting listeners to experts across fields in an approachable format that offers a fun experience with real conversations, driving real change in the defense tech industry and U.S. national security. Learn more about Second Front at <a href="http://SecondFront.com" rel="nofollow">SecondFront.com</a>

Technology

Education

Government

If Between Two Ferns and C-SPAN had a child, it would be All Quiet on the Second Front. Blending the very best (and the worst) of government gravitas with technical expertise, Second Front’s Chief Executive Officer, Tyler Sweatt, cuts through the noise and the bureaucratic BS surrounding all things defense tech, national security, and government markets. Be warned: this is not your typical military or government podcast. As host, Tyler has an uncanny ability to get people to talk honestly, making candid conversations that are equally informative and entertaining. All Quiet on the Second Front is the much-needed integrator connecting listeners to experts across fields in an approachable format that offers a fun experience with real conversations, driving real change in the defense tech industry and U.S. national security. Learn more about Second Front at SecondFront.com

If Between Two Ferns and C-SPAN had a child, it would be All Quiet on the Second Front.&nbsp;Blending the very best (and the worst) of government gravitas with technical expertise, Second Front’s Chief Executive Officer, Tyler Sweatt, cuts through the noise and the bureaucratic BS surrounding all things defense tech, national security, and government markets.&nbsp;Be warned: this is not your typical military or government podcast.&nbsp;As host, Tyler has an uncanny ability to get people to talk honestly, making candid conversations that are equally informative and entertaining.&nbsp;All Quiet on the Second Front is the much-needed integrator connecting listeners to experts across fields in an approachable format that offers a fun experience with real conversations, driving real change in the defense tech industry and U.S. national security.&nbsp;Learn more about Second Front at <a href="http://SecondFront.com" rel="noopener noreferrer">SecondFront.com</a>

Share 95. Rob Boeckmann, Director of Social at Black Rifle Coffee Company

Sign up to save your podcasts

95. Rob Boeckmann, Director of Social at Black Rifle Coffee Company

95. Rob Boeckmann, Director of Social at Black Rifle Coffee Company

More shows like All Quiet on the Second Front

Foreign Policy Live

War on the Rocks

Modern War Institute

Defense & Aerospace Report

Defense One Radio

The Proceedings Podcast

Net Assessment

The Asia Chessboard

Irregular Warfare Podcast

Pekingology

Shield of the Republic

School of War

Geopolitics Decanted with Dmitri Alperovitch

The Foreign Affairs Interview

NatSec Matters