John Tecce is a senior account executive at Alation.. John did a cold outreach to me about being a guest on this show. He doesn't have a book or a large following. He wasn't trying to promote anything. He wanted to talk about sales. For someone who has been in sales a short time, he is very thoughtful about sales. As you'll hear, he pays close attention to the sales environment. Sales is a family affair with John. His father, Michael, spent 30+ years in sales and sales leadership.

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