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96: Chambers of Commerce: From Relevant to Essential
In this episode of the Econ Dev Show, Dane Carlson discusses the book "From Relevant to Essential: Five Key Insights for Chambers of Commerce" by Casey Steinbach.
It addresses the tension between serving individual businesses (the "me" members) and focusing on supporting the community as a whole (the "we" members).
Carlson appreciates how the author recognizes that there are different types of members in a chamber of commerce: those who join for direct benefits and those who support the community's overall development.
He appreciates Steinbach's call for a more community-oriented focus among chambers, as well as her insight into the conflicts that arise from trying to provide services to both types of members. He highly recommends the book for individuals who work within chambers of commerce or who seek to understand their evolving roles and challenges.
Like this show? Please leave us a review here — even one sentence helps!
Sponsored By:
- KathodeRay Media, Inc.: 
[KathodeRay](https://kathoderay.com) is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman owned and operated marketing agency can help your community thrive. They use tried and true methods that will connect your organization to your residents using social, digital and traditional media. [https://kathoderay.com](https://kathoderay.com)
Links:
- Amazon.com: From Relevant to Essential: Five Key Insights for Chambers of Commerce eBook : Steinbacher, Casey: Kindle Store
- Casey Steinbacher | LinkedIn
- Finding Next
View all episodes
By Dane Carlson
4.8
1515 ratings
In this episode of the Econ Dev Show, Dane Carlson discusses the book "From Relevant to Essential: Five Key Insights for Chambers of Commerce" by Casey Steinbach.
It addresses the tension between serving individual businesses (the "me" members) and focusing on supporting the community as a whole (the "we" members).
Carlson appreciates how the author recognizes that there are different types of members in a chamber of commerce: those who join for direct benefits and those who support the community's overall development.
He appreciates Steinbach's call for a more community-oriented focus among chambers, as well as her insight into the conflicts that arise from trying to provide services to both types of members. He highly recommends the book for individuals who work within chambers of commerce or who seek to understand their evolving roles and challenges.
Like this show? Please leave us a review here — even one sentence helps!
Sponsored By:
- KathodeRay Media, Inc.: 
[KathodeRay](https://kathoderay.com) is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman owned and operated marketing agency can help your community thrive. They use tried and true methods that will connect your organization to your residents using social, digital and traditional media. [https://kathoderay.com](https://kathoderay.com)
Links:
- Amazon.com: From Relevant to Essential: Five Key Insights for Chambers of Commerce eBook : Steinbacher, Casey: Kindle Store
- Casey Steinbacher | LinkedIn
- Finding Next
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