Growing a business is tough and risky.

And as pressures rise and competition emerges, we're tempted to make compromises with our brand in order to win the day.

But if you want to be successful in the long run, you've got to know what your brand authentically stands for and stick to it.

Today on the Building a StoryBrand podcast, we hear from Too Faced founders Jerrod Blandino and Jeremy Johnson. With their winsome blend of authenticity and creativity, they've built one of the biggest and most beloved cosmetics brands in the world.

Their story -- and their unique approach to business -- will encourage you to stay true to your brand as your grow your company.

http://buildingastorybrand.com/97