Thrilled to join Dr. Suzanne Bagnera on No Vacancy Live as we caught up with our longtime friend Leora Lanz, author of Developing Your Marketing Mindset: Real World Lessons from Hospitality.

Leora has spent more than a decade teaching at Boston University, blending consulting expertise with case studies to prepare the next generation of #hospitality leaders. She reminded us why every business needs a marketing mindset—and why adopting a #hospitalitymindset is just as important.

Some takeaways that stood out: 👉 Critical vs. strategic thinking — #criticalthinking helps us analyze deeply, while strategic thinking ensures insights actually shape long-term plans. 👉 Authenticity matters — customers quickly see through surface-level "green" or "wellness" claims. Real impact starts with culture. 👉 Marketing with meaning — connecting authentically around wellness, sustainability, and community drives loyalty and profitability.

Leora's book is filled with stories, case studies, and even scorecards to help leaders put these lessons into practice. Highly recommend it.

🔗 Get the book: Buy it here

Special thanks to Actabl for supporting the show. Learn more at www.Actabl.com.