In this episode of FWRD, hosts Corey Smith and Erick Jauregui sit down with Shawn Armorer, a BDC consultant with over 24 years of automotive experience—from his early days as a car washer to his leadership in business development.

The conversation covers key strategies for boosting fixed ops performance, adopting new technologies like video in service departments, and improving BDC practices to drive traffic and enhance the customer experience. Sean shares valuable insights on the power of emotional engagement, aligning BDC efforts with service goals, and the importance of continuous evolution in customer communication.

If you’re looking for practical ways to personalize customer interactions, strengthen your BDC, and build a supportive team culture—this episode is for you.

Listen now for actionable takeaways and fresh ideas to elevate your dealership’s service experience.