What if your hotel stay felt like a backstage pass?

In this episode of #NoVacancyNews, Glenn Haussman and Anthony Melchiorri talk with Oscar Serrano of UMusic Hotels about how Universal Music Group is transforming hospitality into a full-blown entertainment ecosystem.

From a 1945 theater at the heart of their Madrid flagship to genre-personalized guest experiences, this isn't your typical luxury hotel.

They explore how music drives design, revenue, and community — and why the room is just one part of the journey.

🌐 Explore benchmarking insights at HotelData.com from our sponsor Actabl

📌 What you'll learn:

• Why UMusic Madrid is a theater with a hotel — not the other way around

• How music is embedded in every space, from rooftop to retail

• Why open-door hospitality is key to local engagement and revenue

• How UMusic is scaling globally — with or without hotel rooms

• What Oscar learned from launching the first property — and what's next

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#experientialtravel #hospitalityinnovation #music