Bill Sanders (Vice President at Mobus Inc) is the author of Creative Conflict: A Practical Guide for Business Negotiators. In today's episode we are talking about negotiation. Actually, it's more than just negotiation. I’m talking about creative dealmaking. And why that deal making, or negotiation is, in reality, nothing more than a creative process. We dig into why successful dealmakers and negotiators are like creative sellers, how they enhance the process by focusing more on what people need from them. Plus, how creative dealmakers strive to expand a deal’s scope while also pursuing a bigger portion of the pie available with the buyer.

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