Cruise lines, advisors and travelers are in the midst of Wave, the cruise industry's big sales and promotion season, and this year looks like a big one. In this episode cruise editor Andrea Zelinski and host Rebecca Tobin check in on how cruise sales are trending and look at some of the industry’s benchmarks. Why is Wave so important this year? And are cruise lines succeeding in their push to attract more first-time cruisers?

This episode was recorded Feb. 9 and has been edited for length and clarity.

Episode sponsor:

This episode of the Folo is sponsored by ALG Vacations https://www.algvacations.com/planwithapro

Related reports:

Royal Caribbean Group is experiencing a Wave like no other https://www.travelweekly.com/Cruise-Travel/Royal-Caribbean-Q4-2022-earnings

Analysts and advisors report a better-than-expected start to Wave season https://www.travelweekly.com/Cruise-Travel/Insights/Wave-season-bookings-off-to-a-robust-start

Carnival Corp. rings in new year with ambitious ad campaign https://www.travelweekly.com/Cruise-Travel/Carnival-rings-in-new-year

Norwegian Cruise Line Holdings says the Wave has already begun https://www.travelweekly.com/Cruise-Travel/NCLH-third-quarter-earnings-2022

How cruise lines are attracting first-time cruisers https://www.travelweekly.com/Cruise-Travel/The-push-to-attract-first-time-cruisers

 

 

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