Eric Stine is the Chief Commercial Officer at SkillSoft. Building a foundation of trust is what our customers need and also what our own sales teams need from the leaders.

Eric shares his insights on understanding the buyer's experience and focusing on solving their problems with effective communication. He also shares some of his experiences traveling and how meeting people he otherwise would never have met influenced his outlook as a leader.

HIGHLIGHTS

QUOTES

Buyers and sellers are humans alike - Eric: "Humans have this unquenchable desire for new information and so if you show up with something of substance to say, if you are empathetic about solving a problem, and if you've developed a relationship rooted in trust, people are gonna show up to see you. They're gonna get on Zoom even though they really haven't done their hair."

You have to care about solving the customer's problem - Eric: "You have to show up knowing something. You have to have a different point of view, not just on what your product or service or solution, or offering does. You have to have a point of view on why it matters, not just why it's different. It's not just about being differentiated, you need to understand why it matters."

Find out more about Eric in the link below:

• LinkedIn: https://www.linkedin.com/in/eric-stine-49540a9/

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