This episode explores a slightly different aspect of the wine industry through the media lens of journalist and freelance lifestyle writer, Lia Picard. She is based in Atlanta and reports on food, spirits, travel, decor, and more for a wide variety of online and print publications such as The Washington Post, CNN Travel, Bon Appétit, Playboy, Zagat, Eater, and Atlanta Magazine. Some of her recent work has highlighted the Atlanta wine industry in national outlets, such as Wine Enthusiast, and we've discovered a mutual interest for showcasing the people who are shaping the Atlanta wine scene. We discuss how she is always striving to make connections with local chefs, farmers, and beverage pioneers to uncover the unique stories that feature a personal aspect behind the craft. She also talks about the process of pitching wine stories to the media, her strategies for finding inspiration, and the import concept of intention. For a full list of her published articles, check out her portfolio on www.liapicard.com and follow @liapicard for her food and beverage adventures on Instagram.