The Near Memo

A deep dive into the Local Search Ranking Factors with Darren Shaw


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In this interview with Darren Shaw we take a deep dive into the Local Search Ranking Factors. We look at the key take aways, the strengths and weaknesses of the survey and areas that Local SEO’s should focus on.

In this interview with Darren Shaw we take a deep dive look at the results of the recently released Local Search Ranking Factor survey and explore the key takeaways to good ranking and conversions.  We discuss: 

  • what a citation means in 2021 
  • the growing impact of images on local search
  • the top myths of local search and 
  • the things that Darren (and most of us) think are a waste of time.


The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Ep 44 Near Memo

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The Near MemoBy Greg Sterling, Mike Blumenthal & David Mihm

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