The present criteria for being a guest on my show is qualified by three categories. Marketing, Communications and Reduction of Operational Costs. All of these are paramount to the Recovery, Rejuvenation and Return to Profitability that Small BizZnesses all across America are currently seeking to achieve. Hard Dollar Cost are typically FIXED Expenses that are extremely difficult to reduce and lately due to the inflationary spiralling economy even more so a challenge to manage. When push comes to shove, YOU are really getting shoved in these days and times. There is an old saying and it has stood the test of time because it is essential, to borrow a well over used term. IF a business cannot Forecast Revenue and Forecast Expenses it is in dire straits and the eventuality of going belly up sooner or later becomes ever more looming on the horizon of the life of that business. This dilemma is not easily solved and in many cases a business will seek competent, outside council that can readily assess their situation and provide significant remedies and get that business back to viability and steadfastness. In these days and time the word TRUST has been significantly overworked and has birthed another word that is even more disquieting, which is UNCERTAINTY! On another note, IF you discovered that you were being OVERCHARGED in one of more of your arena's of Hard Dollar Cost expenditures, would you bury your error or rationalize it. Whether or not you are a For Profit or Non-Profit Business Entity you are going to want to join me on my show today as I interview another CEO who has TRULY brought forth not only a cost savings platform but a mechanism that can not only put you back in the BLACK but KEEP YOU THERE!