A Different Practice

In the fourth episode of How to Run a Law Firm in 2025, Mathew Kerbis and I dove into one of my favorite topics—law firm marketing and how to actually get clients.

We shared the strategies we use to manage that all-important first client contact, from streamlining online scheduling to making sure our websites clearly communicate how we can help. One thing we both avoid? Those outdated “About Me” pages. Instead, we focus on creating content that speaks directly to the problems our clients are trying to solve.

When it comes to marketing tactics, Mathew and I take pretty different paths. He focuses on in-person networking and staying active in his community, while I lean heavily into video content and building a presence on YouTube.

We also talked about why creating valuable, educational content—whether that’s through videos, podcasts (like Mathew’s Law for Kids Podcast), or newsletters—is key to building trust and attracting the right clients. And if you’re wondering how we keep up with content creation? Batch it and stick to a consistent posting schedule.

At the end of the day, marketing doesn’t have to feel pushy or salesy. In fact, it shouldn’t. The most effective marketing is authentic and aligned with who you really are. That’s what makes it sustainable—and successful.

In the fourth episode of How to Run a Law Firm in 2025, Lauren and Mathew discuss their approaches to law firm marketing and client acquisition. They share their strategies for managing initial client contact, emphasizing the importance of streamlined processes like online scheduling and clear website communication.

They stress the importance of authentic marketing that aligns with an attorney’s genuine interests and values, rather than using aggressive sales tactics.

Want proven tips to help you build a thriving solo practice from someone who's tested them already? Subscribe to the Solo Success Lab and learn what really works in solo practice: https://adifferentpractice.com/subscribe

In this episode, LinkedIn expert Julie Livingston reveals how attorneys can transform their LinkedIn profiles from static resumes into powerful client-generating tools. Julie shares actionable strategies for building thought leadership, explains why less than 10% of attorneys effectively use LinkedIn despite 89% having profiles and provides a step-by-step approach to developing engaging content. 

Learn the do's and don'ts of professional networking on LinkedIn, how to optimize your profile with visual elements, and the optimal posting schedule to increase visibility. Whether you're a LinkedIn skeptic or looking to enhance your current presence, this episode delivers practical tips for leveraging the platform's billion-user network to grow your law practice.

Listen now!

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CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

GO TO SHOW NOTES: www.adifferentpractice.com/linkedin-secrets-what-90-percent-of-lawyers-are-missing-with-julie-livingston 

Your micro-episode for tested strategies that actually work in solo practice. Get proven solutions delivered straight to your inbox at ⁠adifferentpractice.com/subscribe⁠.

In the third episode of How to Run a Law Firm in 2025, Mathew Kerbis and I tackled a big question: how do you keep learning and stay up to date without completely overwhelming yourself?

We shared the resources we rely on for both legal updates and business growth. Mathew talked about using bar association memberships and Lexology to stay current on legal developments, and we both agreed that some of the best business advice actually comes from outside the legal world.

I shared some of my favorite go-to resources, like the Business Made Simple and Online Marketing Made Easy podcasts, while Mathew talked about how he works in learning during daily routines—listening to podcasts while driving or doing chores. We also recommended a few standout resources for solos, including Justin Welsh’s Sad Saturday Solopreneur newsletter, MyShingle.com, and Laura Frederick’s How to Contract.

The key takeaway? Be selective with what you consume. Unsubscribe from the noise, focus on high-quality content, and find ways to make learning fit into your day—whether that’s speed listening, time blocking, or stacking it with other activities.

The goal isn’t to learn everything—it’s to learn the right things that will actually move your practice forward.

In the third episode of How to Run a Law Firm in 2025, Lauren and Mathew discuss how lawyers can continuously learn and stay updated. They explore various resources for both legal and business knowledge, emphasizing the importance of finding trustworthy content.

They emphasize the importance of being selective with content, unsubscribing from unnecessary sources, and finding ways to efficiently consume information through methods like speed listening and time blocking.

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Want proven tips to help you build a thriving solo practice from someone who's tested them already? Subscribe to the Solo Success Lab and learn what really works in solo practice: https://adifferentpractice.com/subscribe

Your micro-episode for tested strategies that actually work in solo practice. Get proven solutions delivered straight to your inbox at ⁠adifferentpractice.com/subscribe⁠.

In the second episode of How to Run a Law Firm in 2025, Mathew Kerbis and I had a candid conversation about something every solo attorney wrestles with at some point—how to choose the right name for your firm and when (or if) to pivot your practice.

We shared our own naming journeys—Mathew chose a descriptive name that reflects his niche, while I went the more traditional route with a surname-based name. We explored how your firm’s name can shape client perceptions, affect your marketing, and even make it easier (or harder) to pivot your services down the road.

From there, we dove into what it really looks like to pivot a legal practice. I talked about my own transition from family law to estate planning, tax, and prenups after nine years of practice—a move driven by burnout and the desire for better work-life balance. Mathew shared his experience of “burning the boats” and how tough it was to build a practice from scratch inside another law firm.

One thing we both agreed on? You need a support system when making big changes like this. Continuing legal education can help you build the skills for a new practice area, but the biggest hurdle is often mental — letting go of the sunk cost fallacy and giving yourself permission to change course.

Yes, pivoting takes time, planning, and a whole lot of courage—but it is possible. And on the other side? A career that feels a whole lot more fulfilling.

Lauren sits down with David Buck, author of “The Time Optimized Life,” to discuss a fresh approach to time management for lawyers. Instead of rigid rules like waking up at 5 AM or checking email once daily, David introduces his PEC framework and the concept of 'work-life flexibility.' 

Learn how to identify your personal productivity zones, handle email effectively, combat smartphone distractions, and create a proactive rather than reactive schedule. David shares practical strategies for maintaining control of your time while staying available for urgent client matters, making this episode essential for any attorney seeking better time optimization.

Listen now! 

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CONNECT ON LINKEDIN: www.linkedin.com/company/adifferentpractice

SHOW NOTES: www.adifferentpractice.com/work-life-flexibility-rethinking-time-management-for-attorneys-with-david-buck 

Your micro-episode for tested strategies that actually work in solo practice. Get proven solutions delivered straight to your inbox at ⁠adifferentpractice.com/subscribe⁠.