In the fourth episode of How to Run a Law Firm in 2025, Mathew Kerbis and I dove into one of my favorite topics—law firm marketing and how to actually get clients.

We shared the strategies we use to manage that all-important first client contact, from streamlining online scheduling to making sure our websites clearly communicate how we can help. One thing we both avoid? Those outdated “About Me” pages. Instead, we focus on creating content that speaks directly to the problems our clients are trying to solve.

When it comes to marketing tactics, Mathew and I take pretty different paths. He focuses on in-person networking and staying active in his community, while I lean heavily into video content and building a presence on YouTube.

We also talked about why creating valuable, educational content—whether that’s through videos, podcasts (like Mathew’s Law for Kids Podcast), or newsletters—is key to building trust and attracting the right clients. And if you’re wondering how we keep up with content creation? Batch it and stick to a consistent posting schedule.

At the end of the day, marketing doesn’t have to feel pushy or salesy. In fact, it shouldn’t. The most effective marketing is authentic and aligned with who you really are. That’s what makes it sustainable—and successful.

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