Legal Talk Network - Law News and Legal Topics

Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways.

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You'll hear our thoughts on:

Whether you're a solo attorney or part of a growing firm, these tips will help you stand out in a competitive legal market. Don’t miss our scoop on the quiet LawRank acquisition and our take on branding do's and don’ts for lawyers.

Pro tip: Stick around for creative marketing ideas you’ve never thought of before!

Hit subscribe and drop your questions or comments below—we love hearing from you.

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Chapters 

(Times Approximate) 

(0:00) LHLM at Crisp Summit 2024

(1:54) Crisp Announces Streaming Stack: TV Streaming, Digital Campaigns

(4:02) EverService Invests in Law Rank

(10:50) Brand Building 101

(15:46) Optimizing Audience Segments and Targeting

(19:07) Retargeting and Lookalike Audiences

(24:11) Targeted Saturation

(30:27) Brand Affinity > Brand Awareness

(34:57) Forbes - Best Lawyer Near Me

Stephanie welcomes leadership expert Dr. John Blakey to discuss transforming legal leadership through his "Up, In, Out" framework. Drawing from his book "Force for Good," Dr. Blakey challenges lawyers to shift from a profit-driven to a purpose-driven approach, offering actionable strategies for aligning personal values with professional goals, maintaining motivation, and creating meaningful impact in their legal practices. 

Links from the episode:  

 Force for Good: How to Thrive as a Purpose-Driven Leader 

Expert Service Provider Janine McCartney from HHC Safety Engineering Services and HHC Safety Consulting Services, Corporation discusses pipeline explosion incidents and common workplace safety deficiencies that cause them.

Guest Cheryl Nodarse, ACP, talks about her goals as the new president of NALA. With her background as past NALA vice president and secretary, Nodarse has a clear vision for the national organization of paralegal professionals. 

NALA’s relationship with affiliated associations takes a spot at the top of Nodarse’s agenda, as well as developing the relationships between paralegal educators and students. Plus, 2025 marks NALA’s 50th anniversary and the first National Paralegal Day. 

Nodarse and hosts Jill Francisco and Tony Sipp also discuss a new era of “breakaway careers” for paralegal professionals and how the skill set and education positions them well in an increasingly complex and digital world. Doesn’t matter what the job title is, a foundation in paralegal work applies to so many interesting career paths. Your skills are in demand. 

As the profession changes, as opportunities arise and evolve, Nodarse has her sights set on helping NALA stay involved and help guide the profession forward. This is a great time to be a part of NALA.

Mentioned in This Episode:

National Paralegal Day, August 6, 2025

List of NALA Affiliated Associations 

“Rule Change To Allow Paraprofessionals To Offer Limited Legal Services Proposed By Top Texas Court,” ABA Journal 

Paralegal Association of Florida, Palm Beach Chapter

NALA, Facts and Findings 

NALA Conference & Expo 2025

NALA, The Paralegal Association

Also... Matt Gaetz as Attorney General is something we have to contemplate?

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The Federalist Society conference included a tour de force in rhetorical fallacy from the Fifth Circuit's Judge Edith Jones, suggesting that it's an attack on the "rule of law" to talk about court reform and that such criticism results in death threats! Very cool. Very judicial. We also have a disturbing story out of Biglaw, and discuss the instant reaction to Matt Gaetz being nominated to serve as Attorney General and the dumbest takes that nomination has inspired.

00:00 Small Talk 🎺

5:53 The National Lawyers Convention & Judge Jones

24:29 Biglaw Partner Removed After Wife's Remains Found

30:00 Misc. Stories

34:14 Closing Remarks

Congratulations, you passed the bar! Now what? We’ll share some lessons and disasters from our first years of practice that might help you start your career with a little more confidence.

Dayton, Tennessee, catapulted into the national spotlight in 1925 after a young teacher challenged a state law banning the teaching of evolution, transforming the town into a chaotic carnival of ideas and fervent beliefs. 

Re-live the spectacle as Clarence Darrow, a relentless advocate for scientific thought, squared off against William Jennings Bryan, the stalwart defender of religious tradition.

Feel the tension as the courthouse brimmed with heated exchanges, each argument pushing the boundaries between faith and reason. Witness how Darrow’s razor-sharp cross-examination exposed deep questions about literalism and learning, creating ripples that reverberated far beyond the courtroom. 

Though Scopes was found guilty, the trial carved out a legacy of debate that echoes in America’s dialogue on education and freedom to this day

LINKS:

SPECIAL THANKS TO OUR VOICE ACTORS:

Kevin McGrath as Judge Raulston

Ken Sutherland as Rev. Cartwright

Scott Well as Clarence Darrow

Jon Enge as Rev. J.P. Massingill

Darren Aitken as Attorney Malone

Troy Starr as Atty General Stewart

Jud Pierce as Superintendent White

Daniel Singer as William Jennings Bryan

Evan Dicharry as The Appeals Court

Was 2024 a "historic" presidential election? Constitutional historians Lawrence Goldstone and Madiba K. Dennie join Jackie Gardina and Mitch Winick to discuss the context, concerns, and questions following the recent re-election of Donald Trump. One of the questions that many of us are asking is whether the recent presidential election was a rejection of Democrats or a broader rejection of Democracy? 

In this episode, I’m joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing. 

Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision. 

The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions. 

Angelo gives listeners actionable tips on:

Resources mentioned in this episode:

• The Revenue Growth Habit by Alex Goldfayn

Connect with Angelo here:

Connect with me

For another perspective on tech—this time with a focus on law schools, students, and new lawyers—Dennis and Tom welcome Professor Nicole Morris of Emory University School of Law. With her strong connection to future generations of lawyers, Nicole offers insights into the state of tech competence amongst aspiring legal professionals, and, surprisingly, it may not be quite what we typically imagine. They go on to discuss genAI’s implications in legal writing, tech and collaboration in law schools, Nicole’s career path, and much more. 

Show Notes - Kennedy-Mighell Report #378

A Segment: Fresh Voices on Legal Tech - Nichole Morris

B Segment: More with Nichole Morris

Parting Shots:

SeatMaps: https://seatmaps.com