The fee-for-service model isn't just failing your clients; it's actively burning out the very doctors they’re supposed to trust. 

My guest this week, Dr. John Van Der Veer, isn't just a critic of this broken model; he's a refugee from it. After hitting his own breaking point as a primary care doc and Chief Medical Officer, he built the alternative: a Direct Primary Care (DPC) practice. In this episode, Dr. Van Der Veer gives you a doctor's firsthand account of why the FFS system is designed to fail. We get into the new framework that DPC provides, how it actually aligns incentives to save your clients money, and how he's scaling it through a massive partnership with Hy-Vee. This is the proof you need to finally lead your clients away from the problem and toward the solution.

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KEY MOMENTS

(00:00:00) A Doctor's Take On How Fee-For-Service Is Failing Your Clients 

(00:09:05) The DPC Fix: Realigning Incentives with Patient Care 

(00:09:24) The Gateway to Smarter, Cheaper Advanced Care 

(00:11:29) More Time, Better Outcomes: The DPC Patient Experience 

(00:24:01) Scaling the Solution: The Hy-Vee Partnership 

(00:32:22) The Engagement Strategy: Getting People to Actually Use DPC 

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