Podcast Summary

Dr. Drumm McNaughton interviews Jim Bouse, Cirector for Enrollment Technology at the University of Oregon and former board chair of AACRAO, about using a holistic approach to enrollment management, especially in light of the enrollment cliff and the pandemic.

Podcast Highlights

• Higher education is dealing with an accelerated rate of change because of the enrollment cliff and the pandemic. Therefore, it’s important for institutions to be clear about their purpose.
• Parents and students today are asking hard questions about the value of higher education. Is the cost worth it? How indebted will they be? Will a degree prepare students to be successful in a rapidly changing world?
• Strategic enrollment management requires a holistic approach where efforts are aligned across the institution. This creates a synergy that enables the institution to understand its mission, the type of student they are recruiting, the programs that it is offering, and the quality of the educational experience.

To read the full show notes, visit https://changinghighered.com/holistic-approach-to-student-enrollment/

Resources

Dr. Drumm McNaughton provides governance consulting; strategic planning, implementation, and change management consulting, and accreditation consulting for higher ed institutions. To find out more about his services and read other thought leadership pieces, visit his firm’s website, https://changinghighered.com/.

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