Today, CJ hosts Taylor Holiday, a legend in the e-commerce and D2C (Direct-to-Consumer) world. He is also the CEO and founder of Common Thread Collective, one of the leading marketing agencies for e-commerce brands. Taylor takes us on a deep dive into marketing best practices and shares profound insights from his years of experience in D2C and e-commerce businesses. He talks about bridging the gap between marketing and finance and what marketers often miss about monetization. He explains when to do marketing in-house and when to hire experts, how unit economics and expectations differ in B2C versus B2B, and why it’s so challenging to forecast inventory in e-commerce. Taylor also gives his top tip for anyone starting an e-commerce or D2C business today.

If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.

—

SPONSORS:

NetSuite provides financial software for all your business needs. More than 37,000 thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and get a customized KPI checklist. 

Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages. 🚀 Request a demo at www.maxio.com/runthenumbers for 10% off your first year.

Mercury is the fintech ambitious companies use for banking and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 100K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. Learn more at mercury.com.

Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

—

FOLLOW US ON X:

@cjgustafson222 (CJ)

@TaylorHoliday (Taylor)

—

TIMESTAMPS:

(00:00) Preview and Intro

(02:45) Sponsor - NetSuite | Maxio

(05:28) Bridging the Gap Between Marketing and Finance

09:03) What All Marketers Need to Know

(15:48) In-house Marketing Versus Hiring Experts

(18:35) Sponsor - Mercury 

(21:05) Unit Economics and Expectations in B2C Versus B2B

(25:56) Working With Social Networks in B2C Versus B2B

(28:55) The Four Quarter Accounting Framework for Your Social Media Budget

(31:31) The Challenge of Forecasting Inventory in E-commerce

(35:52) How Gymshark Mastered the Cash Conversion Cycle

(39:16) E-commerce and D2C Companies That Hit It Big

(42:40) How Taylor Made a Fortune Selling Rubber Wedding Rings

(44:43) Takeaways From Taylor’s Years in E-commerce

(49:39) Podcasting as a Marketing Medium

(52:26) Wrap

Get full access to Mostly metrics at www.mostlymetrics.com/subscribe