Welcome to Season Two:A New Season, A Clearer Focus: How I’m Approaching 2026

Season Two of The Pet Photographers’ Journal is officially here.

In this solo episode, Ina kicks off 2026 with a grounded, honest reset for pet photographers who want more clarity, more momentum, and a business that actually supports their life.

Ina shares what she’s seeing across the industry, what the data is telling us, and where photographers should focus their energy this year. This isn’t about doing more. It’s about doing what works.

If 2025 felt noisy, overwhelming, or unpredictable, this episode will help you cut through the chaos and start the year with intention.

🧭 Inside this episode, we cover:

The state of the photography industry heading into 2026

1. Why the technical side of photography is easier than ever
2. Why the business side feels harder and noisier
3. What industry reports are revealing about revenue, client behaviour, and sustainability

How to actually win in 2026

1. Why connection and client experience matter more than gear or trends
2. What photographers doing In-Person Sales (IPS) are earning compared to digital-only studios
3. Why print is far from dead and how it continues to drive long-term revenue

Two simple January action steps to build momentum

1. The Friction-Free Client Audit
2. How to secret shop your own website and remove the small points of friction that quietly kill bookings.
3. The Warm Circle Wake-Up
4. Why your next bookings are likely already in your world and how three short voice notes can restart engagement without selling.

How to choose the right level of support for where you’re at

1. The difference between needing a roadmap, a reset, or an engine
2. When to plan, when to refine, and when to take action
3. Why predictable bookings come from systems, not algorithms

Word of the Year AI Prompt💬 Join the Pet Photographers’ Collective

If you want to sign up for the workshop, join the Pet Photographers' collective — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

✨ Want to Be Coached Live?

Interested in being featured on a future coaching episode? ⁠Apply here⁠

📲 Connect with Ina

Instagram: @inaj.thepetphotoceo

Email: [email protected]

Mentoring & Coaching for Pet Photographers: Learn More