If you’re an author or aspiring writer who dreads the “M” word (in this case, we mean MARKETING), not to fear: this week, Joe and Rea welcome Lynda Bouchard, esteemed book publicist and founder of boutique marketing firm Booking Authors Ink (https://bookingauthorsink.com/). She started her burgeoning business as a literary “concierge” to southern authors and offers a surprisingly refreshing take on all things book marketing. In this episode, Lynda discusses the advent of hiring a publicist, thinking outside of the box when it comes to selling books (especially post-COVID), and why it’s so important for writers to cherish their process and their product.