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Sales success doesn’t happen by chance — it requires a structured approach. Entrepreneur. CEO and Co-Founder of Growth Forum David Festuca shares insights from his new book, ‘The B2B Sales Playbook’. David reveals the strategies that helped him build and sell multiple businesses. He breaks down the biggest mistakes companies make, the importance of a multichannel sales strategy, and why persistence is key in a world flooded with digital noise.
Business Essentials Daily is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
By SoundCartel5
11 ratings
Sales success doesn’t happen by chance — it requires a structured approach. Entrepreneur. CEO and Co-Founder of Growth Forum David Festuca shares insights from his new book, ‘The B2B Sales Playbook’. David reveals the strategies that helped him build and sell multiple businesses. He breaks down the biggest mistakes companies make, the importance of a multichannel sales strategy, and why persistence is key in a world flooded with digital noise.
Business Essentials Daily is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.

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